Anyone who is self-publishing knows that the promotion of the book itself is entirely up to them, how much time, effort and money which goes into the project lays squarely at your feet, and it goes without saying that the more you put in the more you’ll get out.
So where do many authors turn to in order to raise awareness of their new title? Well, this question is easily answered, one of the first ports of call for the indie author is social media, this is because it’s relatively cheap to set up and with access to your feeds available upon every device you own, it’s easy to keep on top of.
But there are of course many options to choose from when it comes to deciding which social media streams you use, the most popular being Twitter, Facebook, Instagram and Pinterest. Obviously there are many more services out there and each person will have their own favorite (which I’m sure they’ll use to promote with too).
However, for this post we’ll look at the most popular network in the world which is Facebook.