Most authors understand that to reach as many readers as possible (and especially now with social distancing) you must embrace the various channels available to you online. Social media is of course key and will be the first line of attack for lots of authors, but this will be followed by a website, blog, YouTube/steaming channel and you can even look at starting your own Podcast (it’s easier than you may think).
With these multiple avenues to reach readers you must show continuity, it looks unprofessional if your Twitter page has a different profile image and banner to that of your Facebook page and/website, both should match, the same goes for your other social media channels and complete digital footprint.
Self-promotion for an indie author is an ongoing commitment that requires a great deal of dedication and diversification to reach (and grow) your audience. There are of course the more traditional ways such as social media, your own website, blog, book launch websites and promotional services to target readers, but have you ever thought about starting your own YouTube channel?
Starting a YouTube channel is a brilliant way of connecting with your readers, and for many, it’s a far more enjoyable way to promote their books along with talking about subjects connected to their style of writing, the subject matter and genre.
Book promotion as a self-publishing author is relentless, if you want to make your book a success (and why wouldn’t you?), you will need to keep chipping away at it regularly. The good news is that there are plenty of things that you can do, some may require an investment of funds and others are free, but either way, self-promotion on a consistent basis is the key to success.
So, what can you do to self-promote right now?
Here are our top ideas to get you started.
Social media (like fashion) changes with time, most of us have a Facebook account followed by a Twitter feed, but the switch to predominantly using Instagram happened a while ago, so if you’re not already on this platform too, you could be missing out.
The great thing with Instagram is that it’s very visual, it’s easy to use and very focused towards using with your cellphone, so no matter when and where you are, there’s normally an opportunity to connect with your followers/readers.
It’s no secret that Amazon is most author’s ‘go-to’ when it come to a platform to sell their books, its reach is massive, and it’s trusted by millions of us for our online shopping, so once your book is published and ready for sale on their platform, is there anything else that we can do to increase sales?
Well, this is where their own Advertising comes in, you can place ads upon their site to promote your own book, depending upon your budget, you can now give your book a boost and reach more readers that simply uploading and hoping for the best.
When we want to buy a product these days we always look for reviews to see how others found it, and a book is no different, a great review can work wonders in helping the unsure reader make the decision to purchase your publication and not another.
Reviews themselves can and should be used in several locations too, when most people think of reviews for a book they think of its Amazon’s sales page, the gold stars and the comments left by people who have already bought the book. But there are other places to use your reviews and (most importantly) several different ways of getting reviews.
Let’s look at how you can get some reviews first.
Successfully promoting your new book can be a full time job in itself, and with over one thousand books published every day you’re up against some stiff competition if you want to achieve sales.
But there are lots of things that you can do to self-promote and many great services out there which will help you in bringing your book to a larger audience, here we have brought together some services that you may (or may not) know.
We all know that self-promotion of your new book through social media is important, and I’m sure you’ve read how some authors have used this to great success, selling thousands of additional books and becoming ‘influencers’ in the process.
So, you open accounts in Facebook, Twitter, Instagram and so on, post an image of your book with a link and wait…..
….And wait…………….and wonder why you have zero interactions, no one is following you and no one is following those links to your book either. Surely it should be easier than this, right?
Okay, maybe you haven’t expected results that quickly, but you get the point, social media only works if you work on it too. But for the new author embracing this great form of interaction (and promotion), what should you be focused on to make it more successful for you?
Book marketing has become more commonplace for the self-publishing author than ever before, with so many new authors launching titles every day it’s clear that you must have a plan in order to reach an audience (and sell more copies of YOUR book).
This can seem daunting at first but there are plenty of things you can do in order to stand out and promote your book.
Here are 18 great ways to market your book to a large audience.
Self-publishing has proven to be a great way to get your book into the market place, but this popularity has had a dramatic effect on the numbers of new books hitting the online (and traditional) stores. Looking at the latest reports from Bowker they show that self-publishing has increased to pass the one million mark for the first time (per annum), this breaks down to an average of over 2,700 new books being launched every day, that’s a lot of new titles.
So, for the new author (or the existing one) it means you’re up against a great deal of competition from the very beginning, and this is a number which will only grow, self-published books grew by 28% in 2017 and is forecast to keep growing.
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