Having a solid brand identity when it comes to your book may seem a little ‘over the top’, however, it’s not as far off as you may think. Once the preserve of elite authors within the publishing world, having a clearly recognizable ‘footprint’ that stretches across social media, print, websites and of course books ensured that whenever a reader found them the message was consistent.
Having a consistent identity with advertising shows a reader a level of professionalism which builds confidence, now this is especially the case if your book is lucky enough to be released by a publisher, they will ensure that your book is widely marketed and that the materials to do so fit (and build) high expectations.
A professionally published book will have consistent advertising wherever it is being promoted, so if you go to the author’s Facebook page you will see that the banner and posts match that of their Twitter and Instagram pages too. You will also see that in some cases the author has had their own logo created and that this is used in other forms of contact, again, it shows that the author/publisher is taking care of the smallest of details.
Our guest post is from Andy at http://www.ntwdesigns.com/ giving you some detail on what any author should be considering with the design and creation of their own website.
9 Tactics To Rocket Launch Your Web Design
The appearance and internal coding of a website plays a major role in SEO ranks,visual quality,company quality, and overall length an average web visitors stays on a website. Web visitors and google search engines are the two primary people to please on the web. The reason why? Well, a visitor will auto judge a website and when doing this, they may either exit the page very fast or stay on the page longer. The average visitor browses more that 12 sites a day and this quick judgment is almost automatic. If a web visitor leaves a website very fast ( within seconds), chances are that the overall bounce rate percentage will get higher. This then will cause a somewhat domino effect and reflect this bounce rate percentage to google and then a website will be known problematic or inaccurate since website visitors are leaving as soon as they get on the web page. There are 9 great web design tactics to improve your company website through its internal script and generate a great appearance on the web at the same time.
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