Self-promotion for an indie author is an ongoing commitment that requires a great deal of dedication and diversification to reach (and grow) your audience. There are of course the more traditional ways such as social media, your own website, blog, book launch websites and promotional services to target readers, but have you ever thought about starting your own YouTube channel?
Starting a YouTube channel is a brilliant way of connecting with your readers, and for many, it’s a far more enjoyable way to promote their books along with talking about subjects connected to their style of writing, the subject matter and genre.
But the first thing that you will ask yourself is
“what on earth will I talk about?
This will depend upon what you’ve written, if your book is about travel tips in Europe for example, then hosting a YouTube channel which talks about specific travel advice aimed at those going to Europe would be perfect, you can essentially break elements of the book down into bite-sized chunks, this helps to promote your book and grow an audience.
Non-fiction books at first seem to be the easiest subject matter to turn into a YouTube channel, this is because you have an area of expertise that will be of an interest to a specific group, you can cover all areas of your chosen subject, and again, break down into smaller snippets which allow you to come up with new ideas for videos over and over again.
But, does this mean fiction authors will struggle to gain an audience if starting their own channel?
Of course not, the subject matter will be different to that of non-fiction, but you will have lots to talk about that an audience will love. For example, explaining the process of character development, over coming writer’s block, the publishing process, editing your book, having a book cover designed, where and when you write, software you use, story progression, the list goes on and on.
The next hurdle you may be thinking about is equipment, surly everyone who hosts their own channel has spent thousands on gear, right? Wrong, well, maybe the top YouTubers have but many don’t and their videos still look fantastic.
There are lots of authors who are producing great channels and only use the camera on their smart phone along with strategically placed table lamps for lighting (if you could see most YouTubers ‘studios’ you would be surprised at just how many are being highly creative with what they have and still get great results).
Having your own YouTube channel will help with your own exposure and it can also help with selling more copies of your book, but you will also need to promote your channel through other avenues until you get higher numbers of subscribers and views.
Can I also make some money from my YouTube channel?
Yes, it is possible to make money from your channel, we constantly hear of YouTubers who make millions while hosting a gaming channel from their bedroom studio, but to be fair, these are the extreme and you should always start your channel with the bigger picture in mind, your channel should you’re you to promote your book, but also allow you to connect with your audience and have some fun at the same time, if you are purely trying to make a quick buck, this may not be for you.
But before you start, it is worth checking out some current authors who have their own channels to get some ideas, here are five you should take a look at first and then maybe search for your own favorite author.
The Creative Penn
So, get started and let us know when you’re up and running, we’d love to see what you come up with!
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