They tell us never to judge a book by its cover, that we should look past the artwork and carefully crafted design to better see what the content of the product is, however, this is easier said than done. We are (whether we like it or not) easily persuaded by advertising in all of its forms, this is why companies spend billions every year on selling us their goods online, in print and upon the screen.
Book cover design is no different, when placed upon a shelf or on the screen of your favorite eBook store your book is just one title in amongst millions of other books, all of which are trying to catch the eye of the buyer and convince them to stop and take a closer look
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