 Most people acknowledge that advertising works, if it didn’t, we wouldn’t see companies spending millions of dollars on commercials and branding every year, but there are still some who also think that branding/advertising for their own book isn’t worth investing in.
They repeat the mantra, ‘not everyone judges a book by its cover’, however, most consumers do.
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 Out of the vast array of publishers for indie authors, Ingramspark is one of the key players that you will (or should) have heard of. Ingramspark is owned by Lightning Source (a company with operations in the US, UK, Europe, and Australia) and was started back in 2013, since then Ingramspark has published well over 7 million books and currently has over 4,000 new books added to it daily, so, it’s safe to say that it’s big within the self-publishing world.
And when we say big, we mean big, Ingramspark currently has the largest distribution of books in the US, they distribute to over 40,000 retailers and libraries globally along with making your book available to Amazon, Kobo, and B&N, so you could reach a very wide audience using their services. So, what does it cost to use Ingramspark?  For many authors the easiest way to self-publish is via KDP (Kindle Direct Publishing), being Amazon’s publishing wing, first launched in 2007, KDP has grown rapidly and allows an author to publish both eBook and paperback from one place (they have recently been trialing hardback books with a beta service aimed at selected authors, so we’ll have to wait and see if this becomes a standard feature of their current service).
You can also publish quite a wide variety of content via their service, publications such as the obvious fiction and nonfiction, but also book series, comics, cookbooks, journals, poetry books, and textbooks, are some of the other books published. |
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