 Guest post by Dean Burgess. Every author needs a website. A website acts as a kind of portfolio, business card, or storefront for your author business. You can use it to build a following, promote a new book, share information about yourself with your fans, or sell copies of your book directly to consumers. Even if you work with a publisher, a website is important for establishing your brand and attracting an audience. Check out the following tips from JD&J Book Cover Design for help getting your author website up and running!
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 People make more than 3.5 billion Google searches every day. If you’re going to rank highly enough for potential visitors to find your content, then you need to play by the rules of Google. One of the best ways to do this is to make sure you are optimizing all your content for SEO.
Use A Program That Integrates With Google Analytics To Track Metrics The best way to start improving your SEO for 2021 is to better understand Google Analytics. Google Analytics is an invaluable tool for understanding your website, so you can data-based decisions. Metrics will help you to understand how you are ranking, and who your audience is, so you can create better content for them.  If you’re an indie author you’ll have a good understanding of just how much work goes in to publishing and then promoting your book, recent reports also show us that self-publishing has increased year on year, and there are now 2,000 plus books being self-published each an every day in the USA alone.
As an author you will find yourself in a very crowded market place (and one that continues to grow), so marketing your book and having a platform to reach a larger audience has never been so important. The platforms that the majority of authors will initially use will of course be within social media, creating pages through Facebook, Twitter, Pinterest and Instagram are most author’s first steps, the great thing is that they are free to set up, they’re established (as in, most people will have access to these platforms and know how to navigate them) and they have some great options to promote and use paid advertising |
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