We all know that self-promotion of your new book through social media is important, and I’m sure you’ve read how some authors have used this to great success, selling thousands of additional books and becoming ‘influencers’ in the process.
So, you open accounts in Facebook, Twitter, Instagram and so on, post an image of your book with a link and wait…..
….And wait…………….and wonder why you have zero interactions, no one is following you and no one is following those links to your book either. Surely it should be easier than this, right?
Okay, maybe you haven’t expected results that quickly, but you get the point, social media only works if you work on it too. But for the new author embracing this great form of interaction (and promotion), what should you be focused on to make it more successful for you?
We all judge books by their covers, it’s human nature to do so and why advertising works so well on us, after all, if advertising didn’t work, then all of the products in your local supermarket would be in plain packaging (it would be far cheaper for the manufacturers).
But advertising, packaging and book design works because it targets our emotions, there’s a saying in sales that ‘you don’t sell the steak, you sell the sizzle’, because if you advertised just a raw steak it appeals less favorably to our senses than the same steak just cooked, still sizzling and on a plate ready to be eaten, think of the last TV ad you saw for any major restaurant to confirm their method, you’ll also see the same in banner ads on line and in print too (and for every product).
Organizing a book cover and formatting are two important parts of your publication that can overwhelm many authors, the fact is that you’ve written a great novel, spent weeks, months and maybe even years in creating a manuscript and now the next stage in publishing stands before you, making it look good.
So, what’s the best way of formatting and book cover design? Well, there are plenty of services out there offering both and you can also do the job yourself. However, unless you are proficient in applications like Photoshop, InDesign, Quark, Scrivener and many other great tools, I would look to use a professional to do the job for you.
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