Now that you have published your book, you may be looking for other ways to market it to a larger audience, this is where many authors have turned to publishing in audio as well as print (and eBook), and the majority of these authors didn’t read/record it either.
It’s worth considering an audio version of your book, more people are subscribing to the likes of Amazon’s Audible and the process itself is a great deal easier than you may have imagined. If you decide to release an audio version, there are two main options you will consider in preparing your book for its audio release.
It’s become very clear to see that the trend for publishing your book in audiobook format is gaining momentum, with global sales of audiobooks increasing in 2017 by 22.7% (in 2016 their sales had increased on the prior year by 21.5%), it’s obvious that there is an opportunity for the author and/or publishing house.
The statistics of these sales are quite interesting too, they show that 54% of listeners are under the age of 45 and tend to listen to an average of at least 15 audiobooks per year, they were also reading a small amount of physical books each year too (great news for the author). The most popular genres being Mysteries, Thrillers, Suspense, Sci-Fi and Romance.
So, publishing in audiobook format makes complete sense for most authors, it enables you to reach a growing audience who is also happy to buy and read physical books, as well as consume more audiobooks than most read in an average year.
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