​Book promotion as a self-publishing author is relentless, if you want to make your book a success (and why wouldn’t you?), you will need to keep chipping away at it regularly. The good news is that there are plenty of things that you can do, some may require an investment of funds and others are free, but either way, self-promotion on a consistent basis is the key to success.

We have all heard the phrase “Never judge a book by its cover”, the point being that we should look a little deeper than just face value, however, at the same time we know that advertising (and this is what your book cover is) works. The leading brands in every avenue of industry spend a great deal of time and effort in creating advertising that speaks, and most importantly, relates to their audience, that connection is what can help to give the consumer the motivation in selecting their product (pricing is also a factor, but in a market where prices are similar, your advertising is what will make the decision for the buyer).​

If you are trying to get your book published through the more traditional means of an established publishing house, you may find it incredibly hard to get it read by an editor if you’re ‘going it alone’. Most publishers rely upon literary agents bringing them manuscripts, these agents will have developed relationships within the publishing world, have specialized within just several specific genres, have their fingers on the pulse of current trends and understand how to best shape a book for an audience.
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So, finding and working with a literary agent will give you a massive advantage when publishing your book, it will help in giving a clear path to not only polishing your work to its most professional version, but also with opening doors to the relevant parties who can make it a success.