We have all heard the phrase “Never judge a book by its cover”, the point being that we should look a little deeper than just face value, however, at the same time we know that advertising (and this is what your book cover is) works. The leading brands in every avenue of industry spend a great deal of time and effort in creating advertising that speaks, and most importantly, relates to their audience, that connection is what can help to give the consumer the motivation in selecting their product (pricing is also a factor, but in a market where prices are similar, your advertising is what will make the decision for the buyer).
When you look at the publishing world and especially that of self-publishing, it is clear to see that the online bookshelves are saturated with indie publications. Bowker shows the amount of self-publishing titles have grown from 1.2 million to 1.6 million per year (this equates to over 4300 books being published every day), these numbers are astonishing.
With the massive increase in books being published the competition for any new or existing author is now vast, to think that on the day you publish your book, there will be another 4300+ titles also hitting the online bookstores. If you haven’t considered competition, maybe you should.
Choice is of course great for all of us as consumers, you can be sat in your pjs on the couch and in a second have downloaded a great book to read (I know I do this all the time), but when you scan through Amazon’s book store (making sure that you have narrowed the field a little with ratings and genre), you have an endless choice of books, and the very first thing that will grab your attention will be the cover.
If the cover looks unprofessional, rushed and as though corners have been cut, what do you think people will think of the book’s interior content?
When you go into a supermarket there’s a reason why people don’t buy odd shaped or blemished fruit and vegetables, we assume that if it looks odd then it’s going to be odd on the inside too, the growers and supermarkets know this, which is why everything looks highly manicured. We are all biased based upon the presentation of nearly everything, research shows that we make a lasting opinion of someone new within seven seconds of meeting them, further research indicates that this opinion starts to form within a tenth of a second. The point being, we judge what we view very quickly.
How you present your book will have an effect upon an audience, yes, the ratings will also help, but there are many other books available with five star ratings and great looking covers, so to compete effectively you should ensure that your book’s cover also looks professional and fitting for your chosen genre.
Along with a professional book cover design you should ensure that the title, subtitle, and blurb also hook your reader into wanting to know more about the book. A great title combined with an appealing subtitle will intrigue the reader, these two elements are important in selling the book and should be considered thoroughly before deciding upon. The same goes for the blurb, it has the job of further selling the book (now that they have it in their hands), you can learn more in our article on writing a great blurb.
Remember, we judge so much on first impressions, your book will be no different, so in an age of massive choice, give your book the advantage it deserves.
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