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Advertising and self-promotion of your book (as an indie author) has never been so important, the sheer volume of new titles that are released on a daily basis now runs into thousands, so ensuring that your new work stands out requires some effort and a ‘can-do’ attitude.
The promotion of your book should start whilst you’re still writing it, many successful authors will start to promote their own when only one or two chapters in, this is a slow-burn method of building up interest prior to the launch, at this point it should already have readers interested in it and be easier to increase awareness. So how do you promote and get an increase of awareness? You have two options, the physical world and the internet, the physical world will be through book fares, signings, tours, events, talks and readings, whereas the internet will be your social media, website, forums, blogs, paid advertising and email shots.
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Launching a book is far more than simply uploading it to Createspace (or your other publisher of choice), in an era where self-publishing is not only easy but incredibly popular you have work to do in order to make your book ready for an audience.
But if you are publishing for the very first time then it can seem confusing and even a little overwhelming as how to proceed successfully, your book will need to be edited, proof read, formatted, a book cover designed, advertising made, promoted, launched and then continued promotion….phew, yes, you will be busy! So, now that you have your manuscript completed (well, you have typed the words ‘The End’ upon the last page anyway), it’s now time to get it seen and start the process of getting both it and you ready for launch, but where next? What will you need to do in order to have a successful book?  What should you be thinking when looking to get a book cover design created for your new book? The likelihood is that you have just finished your manuscript and this is now going through the editing process (something which can take several weeks or even months), so while you wait for this to be completed you should be planning the cover along with the copy for the back page.
While working with many authors from around the globe we have developed a great way of getting as much information from them as is needed to create a design, but there are things that an author should be thinking of prior to contacting a designer too, here is our top list if what they are. |
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