One of the most important elements of your book is the cover. Marketing can only bring the reader so far. The odd thing is that previously, the cover was usually not as important. More emphasis was given to the content inside. However, it has been noted that the book cover can definitely impact the appeal and the sales of the book.
People are visually impacted by the products around them and a beautiful book cover will compel someone to buy it. This is the first step. Once they pick it up, they will look at the blurb on the back which is when most make up their mind to buy it. To get to this point, the cover needs to be appealing enough to tempt them and they will be willing to buy the book.
When publishing a book, the genre it falls into can make a major difference in the process. Non-fiction books can be simpler to publish but they do present a few challenges you shouldn’t overlook. If you’re interested, the following are a few simple tips for non-fiction publishing that can help you out:
1. Always Get a Professional Editor
If you’re writing your first non-fiction book, a professional editor will play a major role. Pick someone who understands the genre and is also familiar with non-fiction publishing requirements. An experienced editor will also make your writing process easier.
They can identify mistakes and help you overcome many challenges in non-fiction writing. Their knowledge can prove to be invaluable in helping you create content that is true to your story and appeals to the readers as well.
Before you submit your book for publishing, you need to focus on its formatting. This is a major component which is responsible for improving readability. Formatting makes a huge difference and poorly formatted books are hard to read.
The following are some book formatting tips which will improve readability.
1. Formatting Based on Genre
Fiction and non-fiction books have different formatting requirements so pay attention to the genre of your book. Additionally, the book’s genre can also allow you to incorporate some design elements. If you never paid attention to the difference in formatting, you should pick a book and see for yourself. From the page indentation to the font, there is a noticeable difference.
So, you have gotten your book published. Congratulations! You might think that the hard part is over but we hate to break it to you, it isn’t.
There’s still some distance you have to cover and book advertising is one path that you inevitably will cross. It is a major factor that plays a huge role in the success of your book. The last thing you would want is to waste money, time and energy on poor marketing and book advertising.
Whether you’re looking to market a hard copy or an eBook, the following are some excellent book advertising tips which can help you.
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