Getting your book ready for publication involves many aspects, but one which can get overlooked until the last minute is the blurb for the back of the book cover design itself, these words are something we can take for granted when picking a book off the shelf and flipping it over, but when it comes to writing your own it can turn into a process which can last days and even weeks.
The thing with the back page of your book is that you need to grab the attention of your reader (and you only have a moment to do it in), you must give them a hook which entices them to read more but at the same time you can’t give too much away either, it’s easy to fill the back page with text but will they read it all or just skim and put the book back down on the shelf? On the other hand, if you put too little text upon the back of the book cover then you miss an opportunity to sell, yes, getting the blurb (and Bio) for your book does require focus.
A book cover is more than just the image or illustration which goes into it, the font which is used plays a larger and more integral role than the average person realizes, it lays the foundation for the initial perception of the viewer’s understanding of the book’s concept itself, as such the font used on any book needs to be selected with care.
When designing a book cover the font chosen needs to perform many jobs for the author, it should of course tell the reader what the title, subtitle and author’s name are along with the blurb, bio and (in some cases) quotes/testimonials upon the back page too. This is the basic information that needs to be upon the cover in order that the reader gets the relevant information.
However, this information (especially what’s on the front page) will give the viewer an idea as to the genre and book’s contents quicker and more succinctly when the correct font is used, when you look at the examples below, you can see that the first example uses a font which lends itself well to a book within the fantasy genre whereas the second version uses a sans font that leads to a confusing finish to the cover design.
Book cover design and advertising for your novel has never been so important to any author, we all know that ‘Indie’ (or self) publishing has become easier than ever and that getting a book to market can be done in a matter of hours. With this ease to market comes greater competition for every single author and as such taking a business-like approach to the launch of your book is vital.
So, when we look at the book cover design itself we have to understand that it has a very important job to do for you, along with the obvious task of looking nice, telling the reader the author’s name, the book’s title and subtitle of course, your book cover design is the advertising and ‘face’ of your work, get it right and you will catch the eye of your reader (catch their eye and you increase the chances of selling more copies).
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