Getting your book ready for publication involves many aspects, but one which can get overlooked until the last minute is the blurb for the back of the book cover design itself, these words are something we can take for granted when picking a book off the shelf and flipping it over, but when it comes to writing your own it can turn into a process which can last days and even weeks.
The thing with the back page of your book is that you need to grab the attention of your reader (and you only have a moment to do it in), you must give them a hook which entices them to read more but at the same time you can’t give too much away either, it’s easy to fill the back page with text but will they read it all or just skim and put the book back down on the shelf? On the other hand, if you put too little text upon the back of the book cover then you miss an opportunity to sell, yes, getting the blurb (and Bio) for your book does require focus.
It is important to realize the point of the back page of your book cover first, now, most people will say that it’s going to tell the reader what the book is about, and whilst that’s correct you need to understand that there is more to it than that. Simply put, your back page is your sales page (a continuation of your books advertising), a great blurb will make the reader want to know more and ultimately buy your book itself (it will overcome the objection of parting with money and investing the time to actually read it).
So, what should you consider when getting your back page text read for publication? Here are some of the most important elements which will go into a great blurb/bio.
With some focus you will be able to construct a blurb which will grab the imagination of your reader and increase the sales rate of your book, don’t forget, the blurb is a very important element of your cover and a key tool in promoting and advertising your book.
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