Having a solid brand identity when it comes to your book may seem a little ‘over the top’, however, it’s not as far off as you may think. Once the preserve of elite authors within the publishing world, having a clearly recognizable ‘footprint’ that stretches across social media, print, websites and of course books ensured that whenever a reader found them the message was consistent.
Having a consistent identity with advertising shows a reader a level of professionalism which builds confidence, now this is especially the case if your book is lucky enough to be released by a publisher, they will ensure that your book is widely marketed and that the materials to do so fit (and build) high expectations.
A professionally published book will have consistent advertising wherever it is being promoted, so if you go to the author’s Facebook page you will see that the banner and posts match that of their Twitter and Instagram pages too. You will also see that in some cases the author has had their own logo created and that this is used in other forms of contact, again, it shows that the author/publisher is taking care of the smallest of details.
Ultimately these small details (along with the bigger ones) build confidence in your product…which is of course your book.
Now some authors will hate to think of their beloved book as merely a ‘product’ and rightly so, however, unless you are publishing as just a vanity project then you will probably want to sell copies of it too, and this is where a change of mindset helps. When you understand that your book is competing in a highly saturated market then you can make plans to ensure that you do so on a level playing field (well, as level as your budget can make it that is, you may not have the advertising might of Penguin Books to be fair).
So taking into account the budget you do have, you can look towards creating a consistent brand for yourself as an author and for your book. The first elements to take care of will be the book cover design itself, you don’t have to spend thousands upon this but it DOES need to look professional, have no doubt, people WILL judge your book by its cover (whether you like it or not). If in any doubt, use a professional to create your cover.
Once you have a book cover design that you’re proud of, you should look towards creating your ‘brand’ (as an author and for the book), the first place to start should be your social media sites. Look at how many you are currently using and then you can start to create banners for use with each one, using the same consistent backgrounds and references within the designs will help.
When you are building your banners, here are the dimensions for four of the most popular:
Cover Banner – 828 x 464 pixels
Profile Picture – 360 x 360 pixels
Cover Banner – 1500 x 500 pixels
Profile Picture – 500 x 500 pixels
Cover Banner – 1080 x 608 pixels
Profile Picture – 250 x 250 pixels
Cover Banner – 1000 x 425 pixels
Profile Picture – 500 x 500 pixels
It also pays to ensure that your profile photo matches the image you wish to portray to your readers, a shot taken in a bar on the back of cell phone may not lead to the best perception of you, so ensure that your picture represents not only you but your image as an author.
The banners and profile image that you use within your social media channels should also be reflected upon your own website (if you’re using one), it is this consistency which elevates you above many other authors and leads to greater confidence by your potential readers.
Posters will also help for use in print (at launches and book fairs) and in digital form for posts on line, these should be consistent with your other banners and website, carrying on with your branding at every touch point. They are very easy to have printed for you and incredibly cost effective too, the choice of sizes from companies like Vistaprint is exceptional and the quality just as great.
So creating your own branding is far cheaper and easier to do as an indie author than you may have realized and there are plenty of companies out there who can help you, the key things to remember are to be professional and consistent, this will lead to a great brand for you as an author and help to sell more copies of your book.
Our guest post is from Andy at http://www.ntwdesigns.com/ giving you some detail on what any author should be considering with the design and creation of their own website.
9 Tactics To Rocket Launch Your Web Design
The appearance and internal coding of a website plays a major role in SEO ranks,visual quality,company quality, and overall length an average web visitors stays on a website. Web visitors and google search engines are the two primary people to please on the web. The reason why? Well, a visitor will auto judge a website and when doing this, they may either exit the page very fast or stay on the page longer. The average visitor browses more that 12 sites a day and this quick judgment is almost automatic. If a web visitor leaves a website very fast ( within seconds), chances are that the overall bounce rate percentage will get higher. This then will cause a somewhat domino effect and reflect this bounce rate percentage to google and then a website will be known problematic or inaccurate since website visitors are leaving as soon as they get on the web page. There are 9 great web design tactics to improve your company website through its internal script and generate a great appearance on the web at the same time.
Nine Web Design Tactics To Rocket Launch Your Company Web Design
Below, we have grouped together some of the best tactics that will result in a better design for your company and better user experience.
1- One Page Design. Try out the one-page web design! This is the perfect web design that has the layout of an ideal mobile friendly web design. The one-page design does not navigate to other links like a multi-page,but it navigates within its own page. The one-page design presents a new vertical look to web design. It has been confirmed the one-page web design has magnificent user satisfaction. For companies, this type of design does a great job of giving a regular web visitor all the information that they can possibly need all on one page.
2- Interactive Web Design Animations. Interactive animations are proven to have a longer visitor stay. Interactive web animations are followed by UI Web design animations. This type of design has recently become popular because of the overall user experience,but we feel that it will be even more popular in the years to come.
3- Video Background. Video backgrounds have a moment of live action! They are soundless,but they have a very large display which attracts the average website visitor. Most web visitors will stay on the page to watch the entire video.Video backgrounds may be in black/white color or vibrant colors.
4- Website blog. Quality content coming out of a website is one of the most important things that affects SEO rankings in a major way! Open up a WordPress blog on your site and list the blog as a menu item on your company home page. When writing blogs, always keep your topics relatable to your brand,use eye-catching titles, quality images, and update your sitemap with every new post.
5- Company Photographs. Photography place an important role in the visual quality of a web design. Create your own company photographs that grasp the true meaning behind your brand. One of the most popular thing that people have been seen doing is taking company pictures while working. This working environment type of photography will definitely up your companies photo game on the web!
6- Markup Check. A website may have the design that you dreamt of on the outside,but the code on the inside must be just as beautiful to produce a great effect. Use the W3C validator to check out all the errors on your website script. It is important to minimize your error as much as possible and if possible, reduce the number of errors to zero.
7- Company H1 Title Tag. The H1 Tag is the biggest and first tag that a regular web visitor sees on a website. This title tag should have a bold point that gives a web visitor a quick understanding of what the site is about by just one read.
8- Create Custom Videos. Custom videos have proven to increase company reputation on the web. Uploading custom videos to sites like Youtube and Vimeo will generate hits and website visitors!
9- Update Social Media. Just like content is king, so is social media. Posting your website content on social media will increase your followers and popularity on the web!
Use the 9 tactics we have pointed out above to improve your web design,increase followers, and build up a presence on the web!
Book cover designers.