So, you have gotten your book published. Congratulations! You might think that the hard part is over but we hate to break it to you, it isn’t.
There’s still some distance you have to cover and book advertising is one path that you inevitably will cross. It is a major factor that plays a huge role in the success of your book. The last thing you would want is to waste money, time and energy on poor marketing and book advertising.
Whether you’re looking to market a hard copy or an eBook, the following are some excellent book advertising tips which can help you.
Set Up a Promotion
Hold an online quiz or offer a discount or a book package to boost interest in your book. Many people, especially avid readers, love a good promotion. Not only will they buy your book but if it is good, they will probably recommend it to others.
Organic, word-of-mouth book advertising plus a healthy promotion from your end will give a lot of results.
Use Social Media Platforms
Many writers focus on traditional routes of advertising such as book signings, local book gathering or even the radio. However, unless you are already established and have a good following, it can be hard to make a big impact.
Luckily, you can save time and money by choosing to use social media platforms instead. Whether you are on Facebook or Twitter, you can create bigger and faster engagement with ease.
Record an Audiobook
Just as there are many readers who enjoy reading on Kindle, there are many who love audiobooks. Audiobooks have slowly grown in popularity to rival eBooks. Recording one can be time consuming, especially if you are choosing to do it yourself. However, the effort and time you put in it will be rewarded with the large number of sales you garner.
A well-recorded audiobook can increase interest in your work as a writer and be an invaluable tool in book advertising.
Use Reviews of Your Books
From blog posts about your book to 5 star ratings on Amazon and Facebook, you can incorporate your positive reviews into your book advertising strategy. Positive reviews also increase interaction with other bloggers. Instagram, Facebook and Twitter are great platforms to interact with them. An added plus is if your book has a beautiful cover, making it Instagram worthy for pictures.
Book advertising can be complicated since what works for one author might not work for the other. As long as you understand your target audience and their buying behavior, you won’t have any problems in advertising your book for them.
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