Having some sort of presence online as an author is essential if you want to connect to a larger audience, and you do have some choice, you most probably have social media feeds (Twitter & Facebook still being the most popular), but do you have a website and/or a blog?
For most of the big-name authors the common option is for a website alone (well, with social media too), having a large audience they know people are looking for them on line already, this means having a site which they or their publishing house updates with news every now and then works just fine.
But for the indie author who is in the process of growing their audience you’ll need something which is more current and far more engaging.
Promoting your new book to an audience seems like a daunting task to so many authors, where do you start and how much will it cost? Well, if you’re publishing through KDP then advertising upon Amazon’s own website may be the option you’re looking for.
With Amazon Marketing Services you can run a Pay Per Click (PPC) campaign where your ad is displayed upon search pages for relevant other titles, the ads are normally highlighted as being sponsored but because the product / book cover images are displayed in a similar fashion it looks more natural than a great deal of advertising.
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