Writing the book was the easy part! For most authors the marketing of the book is a task which seems to be surrounded in mystery, yes, we have all read the stories of how a little-known author self-published and went on to sell millions of copies world-wide, but for many new authors this seems like an impossible dream that is purely down to good luck.
But, as the old saying goes, ‘The harder I work, the luckier I get’, luck of course may play a small part in some author’s success, but their attitude and work ethic played a far larger part.
Taking ownership of your book’s publishing and marketing is the first step towards success, when you understand the impact and possibilities that every author can have upon their own work you can start to make things happen.
So, here is our list of things you should be considering doing when publishing & marketing your new book:
One – Know your reader – Not everyone will like or read your book, this is a hard pill to swallow for most authors, but it’s something that you need to get your head around quickly, if you try to target a broad audience you WILL end up reaching NONE of them, this is because you probably don’t have the budget of a large publishing house. Research your genre and get to know who your target audience is, with social media and niche forums this has become very easy to do.
Two – Plan a budget – Promoting a book can be done cheaply, but you may want to consider spending money on some advertising, this could be through Facebook, Twitter, Instagram or another social media platform, you’ll also want to consider an author’s website which will normally require a monthly fee, work out what you’re able to afford monthly and as your sales grow you should project an increase in spending to further grown your writing business. You should also plan for the expenses of publishing, these will be for things such as editing, formatting, proofing, book cover design, promotional materials etc.
Three – Standards – Never cut corners on anything to do with your book, if you maintain high standards throughout it will show to your audience, as a result you’ll gain their trust and loyalty.
Four - Engage with others – Becoming involved on Social Media and through forums is a great way to increase your on-line presence, but there is a fine line between commenting/posting and spamming, be genuine and don’t view every interaction as a sales opportunity (most people get turned off very quickly by the hard and constant sale).
Five – Give something away – Building a mailing list upon your own website is another great way to make connections and create a following around your ‘brand’ as an author, but most people will only part with their email address in return for something of value, it could be the first few chapters of your up and coming book or a guide to something relevant for your audience, make if of value and give it away for free.
Six – Plan your posts – Social media only works if you use it, sounds obvious I know, but planning your posts can ensure you stick to a routine and get the most back from them, there are services that can do this for you of course, or you can just pick a time each day and do it yourself (doing it yourself can be more fun and you can end up learning a lot in the process too).
Seven – More free stuff – Give your eBook away for free and shout about it, you can run a five day event where your eBook is free to everyone on Amazon, this helps to increase its page ranking and enables you to get copies to friends and family easily (which you should then encourage them to review your book, again, this helps with your ranking). Before the eBook is free make sure you post on social media, your website and send out links to your mailing list.
Eight – Write a blog – Writing an interesting blog can create an audience of people who enjoy your writing and would go on to buy your books too, it’s also worth guest writing for other blogs, this exposes you to another audience and will help forge relationships with other authors/bloggers.
Nine – A quick teaser – Inserting the first chapter of your next book at the end of the one your just about to publish can encourage your reader to buy the next book.
Ten - A Series – Depending upon the type of book you’re writing having a series of books will always lead to further sales and greater loyalty, you can find that it increases sales of earlier books too.
Eleven – Book cover design – Having a great book cover will help in the sale of your book, we all judge a book by its cover (this is why advertising is so powerful) so ensuring that your book looks professional is so vital to its success.
Twelve – Your digital footprint – You may have a great book cover design but how does your website look? And how about your social media pages and posts? Every touch point that a reader has with you as an author should maintain the professionalism and high standards you’d expect from a best seller. Use banners and posts that tie in with your book and your ‘brand’ as an author, it’s also worth having separate social media pages for you as an author (as opposed to using your personal Facebook account etc.).
Thirteen – Podcast – It’s all about creating a loyal following and audience, Podcasting is a great and very personal way to connect with your readers, here you can talk on subjects that are relevant to your books and use in a very similar way to your blog, what works very well here is interviewing someone within the industry upon your Podcast.
Fifteen – Make it easy to buy – Have links upon your website, social media pages and blog to your book’s sales pages and make sure they work.
Sixteen – GIFs & Videos – Using GIFS and videos within your posts and website is a fantastic way to catch the eye of the reader, they’re more likely to read your post.
Seventeen – Countdown – Start to promote your book in advance and count down to it’s launch, this is easy to do online and as long as you don’t spam people it’s a great way to generate interest.
Eighteen – Pinterest – Create a Pinterest account and update it with images relevant to your genre and book, you can make visual stories and really capture the imagination of your reader.
Nineteen – Book signing – In a digital age book signing can get overlooked by some authors and it’s a shame, book signing is a truly fantastic way of interacting with an audience and something that you can use to promote your brand on line with too. Start by getting in touch with your local bookstores and asking about being able to do a book signing there, be polite and flexible to fit in with their schedule too. You will need to ensure that you have plenty of books to take with you, along with banners, posters, flyers, bookmarks, business cards and even post cards (the more promotional items you have the better). Once you have a date organized, promote like crazy both online and by putting up posters locally (where you’re legally allowed to).
Twenty – Stay focused – The most important aspect in promoting your book is YOU, your attitude and dedication to making your book a success is more important than anything else, if you believe and want it to be a success it will be.
Your book cover design will become the ‘face’ and (most importantly) the advertising that represents your work as an author, with so many books being published on a daily basis, it goes without saying that making a great first impression is vital.
So, having a professional and creative book cover design should be at the top of your list (among editing, marketing and publishing of course), but how do you know what should be upon the front and back pages of your book?
Every author will ask themselves what the most important elements that should be upon the cover design are. You can end up thinking of the many key points within any book and find it is easy to become overwhelmed, convincing yourself that ten or twenty different things need to be shown (in order for the reader to understand ‘everything’ prior to reading).
The danger with this approach is that you can give too much of the book away along with running the very real risk of confusing the reader. If you add too many details it can lead to the reader having a good idea as to the outcome of the story prior to reading, also by adding too many details/elements (even if it doesn’t give elements away which would spoil the plot) the cover becomes too busy and as a result the viewer moves on to the next without taking anything onboard (there’s a very good reason that most best sellers stick to proven design methods which don’t over-complicate things).
Now for some book covers (especially fantasy), you will see a great deal of art work and detail going into the cover design, to a large extent the readers of these genres tend to expect and look for it, but there is still much logic and thought that will go into the layout and the scene which is displayed, again, these designs still tend to give a clear image to the reader.
In order to figure out what you should have upon the cover it’s important to understand the concept of your book when you condense it for your blurb and promotional synopsis, this process of writing both forces you to really consider those elements which are vital to the book and those (which although important) don’t need to be upon the cover.
In writing these it’s better to start with your synopsis and then start upon the blurb, the synopsis of course giving far more detail away with the blurb intended to be the ‘hook’ which convinces the reader to make the purchase.
Blurbs do take a while to write, I’ve known authors who have taken several weeks to write just 300 words for their back page, so when you’re working on yours don’t panic if you don’t get it done in an hour, it’s an important part of your book and you should take your time. But once you have your synopsis and blurb you will have a better idea as to what the most important elements are (for your cover).
Once you have your blurb you’ll have to condense it again to find an element which best represents your book, most blurbs are around the 300 – 350 word count and are normally spaced into three paragraphs (not including a bio), it should give your reader some enticing details about the contents. From here you should be able to pick out an element that will represent your book upon the front page, it’s very useful at this point to make a list of the keywords within the blurb and start brainstorming ideas from there.
By condensing the details of the book down it’s possible to create a great book cover for the most complex of manuscripts, a design which grabs the attention of the viewer and represents the work both creatively and professionally too.
Creating a book cover design for an Indie publication will normally involve one of the major players in the Print On Demand industry, now for new authors who may not have published their book yet, the first thought will be of Amazon and it’s publishing wing Createspace. Createspace is a great way to market and is the first choice for many Indie writers, however, their choice of formats is smaller than that of Ingram Spark and you’ll also find some distribution differences too (which we won’t go into today).
For the writer who wants to have their book as a hardback for instance, Ingram is a good choice and offers several options upon their website www.ingramspark.com, when we look at book cover design with Ingram they do offer a very useful template system, here you can simply enter the details of your book and they will then email the template directly to you.
This template can be easily found under Resources and then Tools (from the dropdown menu), on the Tools page you’ll find a link half-way down which takes you to the cover template generator. From here it will ask you to input details of your book, first will be the ISBN, Trim Size (offering thirty variations on size in the dropdown), moving on to the paper type and then the binding type, on each choice it will give details on each choice you’re making.
Finally, once you have the page count entered it will ask what file type you want the template to be, choose either INDD or PDF depending on how you’re creating the cover, we always use INDD as our printed book covers are always created with the use of InDesign. Under this you should enter your email address, it then has one last option regarding the price of the book and if you want this to show within the barcode, it also gives the choice of having the price in either US Dollars, UK Pounds or Canadian Dollars.
Once you have entered in the relevant details and hit submit you should receive an email from Ingram Spark with the tailored template ready for you to use. Once you open this up in InDesign it will have everything laid out for you including very helpful guide lines to show the edges of everything for you.
From here you will be able to build the book cover around the exact sizes needed for the book and by Ingram Spark, we tend to create a new layer and lock the two existing ones which come with the template itself.
The book cover design template uses color coding to show you where to place elements that are important (such as the lettering etc.) and where not to, the pink sections are the safe areas where text and important elements within the book cover should be placed, the blue areas shouldn’t have any text in them and the white areas should have no part of the design or text in at all. The templates also mark out the trim lines and where the book cover design will be cut in the printing process, this helps when extending the artwork to the very edges of the blue areas.
Like most book cover designers we create the actual image for the book cover itself in Photoshop and then ‘Place’ the image/artwork into InDesign as a separate layer, the working file in Photoshop needs to be created in CMYK, at 300 dpi and using ink levels of 240%.
The great thing with Photoshop is that you can alter the ink levels of the image/design you are using very easily, however, it’s worth pointing out that it does tend to flatten the file for you, so once you’re happy with the design, save another version of it in PSD and then convert the ink levels. You can alter the ink levels by going to Edit > Convert to profile > Change the destination space to Custom CMYK > change the DOT gain to 25% and then alter the total ink limit to 238% (going slightly under allows for any fluctuation), then click on OK twice.
If you now go back to InDesign and relink the image to the new flattened PSD file you will have the image at the correct levels, you will also need to check that any elements you have added in InDesign are also at 240%, so check the ink you have used for the text within the design. You can check to see if everything is okay by going to Window > Output > Separations Preview > View > Ink Limit and change the percentage to 240%. When you look at the cover design everything should be grey, if any element shows up red then it’s over the 240% and you’ll need to adjust it.
Once you are happy with the ink levels and the design is ready for use, you’ll next need to export the file for print, to do this select File > Export > Save File Type as Adobe PDF (Print) (*.pdf) > export using [PDF/X-1a:2001] and keep the other settings as standard, don’t switch on the printer’s marks or to use document bleeds, in output you don’t need to alter the color conversion either.
You’ll then have a Print-ready PDF which is ready for use with Ingram Spark and can be uploaded on their website.
Today's guest post comes from our friends at Regent Editing
“I can't see any flaw in this book!! I revised it three times, would you believe? Is there any problem with this book or the publisher's choice is sour?” The anger and frustration were clearly evident on the raging face of my friend who had completed writing his book in the span of two years and now stalked the doors of the publishing houses. When I met Harry, I stopped wondering why is it tough to find the faults or scrutinize your own work. Here are few of the reasons that I have observed why a writer could not find mistakes in his book:
You would find infinite ways that just don't make it possible for you to edit your book all by yourself. You might not be that perfect in critiquing your work or evaluating things from the other side of the table. Well, you must do that if you wish to get it published and turn it into a best seller this year!
The past week has seen Florida hit with hurricane Irma and some challenges for everyone who lives and works here, for us at JD&J we were very lucky indeed, the brunt of the storm hit us on the Sunday afternoon/evening with our power finally going out in the early hours of Monday morning. With our property boarded up and equipment moved to higher places we all sat out the storm and kept our fingers crossed for the best.
Monday morning brought news of severe damage to the South West, locally we had flooding with roofs damaged, trees uprooted, all power gone and all cell signal down too, being based on the East coast (in between Daytona and Jacksonville) our coastline saw erosion and large storm surges too, but in comparison to Mathew in 2016 the coastline locally faired far better.
The clean-up after the storm is something that people just get on with, we had friends, relatives and even neighbors helping us and us helping back in return, the sense of community after Irma is something that can restore faith in humanity.
Back up and running we have had to ‘hot-desk’ and have been working on laptops wherever we can get wi-fi and/or cell signal, for me personally it’s meant borrowing my wife’s desk at her business, luckily, they all know me.
But the main thing is that we were very lucky, many parts of our state had an incredibly rough time of it, with the Keys being flattened and cities such as Naples and Fort Myers suffering with severe flooding.
The American Red Cross is collecting for both Hurricane Irma and Harvey, if you’d like to make a donation, the link to their website is here The American Red Cross every little makes a big difference.
Getting a book cover design created for your new manuscript can be easier when you have some preparation, also having the information you’ll need and an idea as what to expect in the whole process can make the task quicker, smoothly and lead to results that you’re not only happy with but that show off your book at its best.
Having created hundreds of book covers, helped countless authors and publishers you have a great understanding as to what’s needed in order to make a great book cover, there is certain information that an author will need to give a book cover designer and this is far more than just the title of the book too.
So, what should you be thinking of when about to contact a book cover designer to get a cover created? Here we give our top tips on what you should be thinking of.
One – Have a clear synopsis – You understand your own book like no one else (well you did write it), but how detailed is your synopsis? Get a friend to read it and tell you what they understand about the book, when they tell you what they understand did they miss out something important? If so, your synopsis needs to be updated.
Two – Details, details, details – The more information about the location, characters, timeframe, era, subject matter, focal point you can give the better (remember this is the first time your book cover designer has heard about your book.
Three – Research – Look at successful books within your genre and collect ideas of what you like and what you don’t, remember, not everyone will want to read your book (when you appreciate this you can be great a targeting your specific audience).
Four – Research Book Cover Designers – Most book cover designers have their portfolios online which makes it very easy to find a designer you like, you’ll also find that most will provide you with pricing and contact details on how to find out more.
Five – Size – Having a size that you’d like to print your book makes the job a great deal easier for your designer, if you’re printing as a paperback you may want to consider either 5 x 8, 5.5 x 8.5 or 6 x 9 for the trim size of your book, there are of course many other sizes to choose from, but having a clear idea will help the process.
Six – Publisher – Many indie authors will choose the likes of Ingram Spark or Createspace as their first choice for publishing their book with (they are both great services and an excellent way to reach a large audience), other authors will go via indie publishers and smaller POD services (again, these are great options too), from a design point it’s important that your cover designer knows as soon as possible who you’re using, they can ensure that your file matches your publishers specifications for print.
Seven – Contact – When you get in contact with your book cover designer, you should ask them about timeframes, drafts, how many revisions you’ll get (if needed), pricing, promotional designs and formats, going into the project you should have a good understanding as what to expect.
Eight – Drafts – When the designer is working upon your drafts leave them to it, otherwise it can lengthen the timeframe of the project itself, if you email each day asking for updates and to see unfinished drafts it can lead to an awkward experience for everyone.
Nine – Getting your drafts – Once your drafts are ready, your book cover designer will send them to you for you to consider, it’s worth taking your time and never rushing into making a decision, if you want friends to take a vote on which one the prefer then do it, just take your time.
Ten – Tweaks – If you like a draft but something needs a tweak, don’t be afraid to ask, again, if you have taken time to consider the designs you should be able to get back to your designer with your preferred cover and what details you’d like altered.
Having a book cover design created for your new book should be a fun experience, it’s the icing upon the cake and what goes on to be the very ‘face’ of your book, so enjoy the process and get a book cover you’ll be proud of!!
Self-publishing is the quickest way to see your new book in print (both on paper and digitally) and is why so many authors choose this route, its success has seen a huge shift in the way traditional publishing operates and now everyone has the opportunity to sell their work to an audience.
But simply uploading your book to Createspace doesn’t necessarily guarantee success (ask any author), the key to success comes with planning and a pro-active approach to self-promotion too, like most things, the more you put into it the more you’ll get back.
So here are some great ideas that you can use to help make your book a success.
ONE) Get social – and do it early, self-promotion starts with the popular social networks and building interest in you as an author and your soon to be released book, it’s up to you whether or not you use your own personal profile or that you create a specific ‘author’s’ page instead, just ensure that your social networks reflect the image you want to portray as a professional author.
TWO) Have a Website – Your own website says a lot about you as an author and gives you a great platform to promote, interact and sell your book/s from, they are cheap and easy to set up and should be on every author’s ‘to-do’ list.
THERE) Mail Out Lists – Following on from your social media pages and your website you should look at creating your own mailing list, these can be managed for you by services such as AWeber or Mail Chimp etc. In order to work you need to offer something of value in return for your visitor’s email address, this could be a free download, vouchers, chapters of your new book, guides and even other books you may have written. Once you build your list you have the opportunity to keep them updated with news and promotions with your new and forthcoming books.
FOUR) Quality – Prior to publishing make sure that you have someone other than yourself proof read your book, it’s easy to be too close to see any errors, a fresh pair of eyes will help. Depending upon your budget it is also worth getting your book professionally edited too, this final polish of your manuscript can take a good book and make it truly great.
FIVE) Be chatty – Get involved with forums and write blogs (both on your own website and guest for others too), interacting with others is a brilliant way to generate awareness of you and your work, it does take some consistent effort but it’s very much worth it.
SIX) Beta test it – Before you ‘officially’ launch your book get it into the hands of a small group of people, this could be to followers on your social media or mailing list, select 20 or 30 people and let them tell you what they think, don’t be too precious either, being able to take feedback professionally will help you to become a great writer.
SEVEN) Re-write – Don’t be afraid to go back to the manuscript and make alterations if you need to, you have a choice, publish a mediocre novel now or a best-seller later.
EIGHT) Formats – Ensure that you have your book as an eBook and a paperback too, many authors like the idea of a hardback but you will find the overwhelming majority of your readers will either be via eBook or paperback. Another option is to publish in audio, companies like ACX offer services to turn your book into an audio and thus give another option when selling, this is something to consider as Amazon are promoting their Audible service quite heavily at present.
NINE) Design – Have a professional book cover design to represent your work, we all judge a book by its cover so ensure you get one which represents you well.
TEN) Keep going!! – Determination and perseverance are the most important elements of self-promotion, if you believe in your work and have the stamina to keep going you will be successful.
Every single author knows the struggle it is to get their work published through either an agent or directly with a publisher, countless manuscripts get sent off and then the barrage of rejections come flooding back (that’s if you’re lucky enough to even get a straight No). But you are not alone, almost every successful author went through the very same, but what’s encouraging is that with perseverance they finally broke though.
So, if you’re trying to get your book published, don’t give up, keep going and take solace that you’re not alone, here are the top twenty best-selling authors who showed that anything is possible!
Book cover design for eBooks will have a variation on Paperbacks and Hardbacks for several obvious reasons, but if you’re new to book design then you may not necessarily know the different elements that need to be considered, resolutions between print and digital are different and there are even restrictions within the color you use in the design with many publishers too.
Of course eBooks need to work on many different devices and screen sizes, with people choosing to read upon tablets, kindles, cell phones and even laptops, the book itself needs to be formatted in either EPUB or MOBI (or both if you’re launching your eBook via several platforms), but your cover design will normally be created as a JPEG.
When it comes to creating a book cover design for an eBook the first ‘practical’ thing you should consider is the size, most eBooks vary slightly from publisher to publisher and what fits with one may be cropped for another, but if we look at the most popular eBook publishers you can see their requirements for the sizes of the cover.
Amazon’s KDP (Kindle Direct Publishing): Amazon recommends using a ratio of 1.6:1, this translates as for every 1000 pixels wide the image is you go 1600 pixels high, they also recommend that the image should have a height of 2500 pixels (their ideal specifics are 2560 x 1600 pixels)
Barnes & Noble: This book store and online retailer recommend the longest side of your cover be 1400 to 2000 pixels with the shorter side proportional, they except both JPEG and TIFF formats.
Smashwords: Your file must be uploaded to them as either a JPEG or PNG file with a minimum width of 1400 pixels, their ideal size is 1600 x 2400 pixels.
Apple iBooks (Bookbaby): All images can be either TIFF, JPEG or PNG files with the width at least 1400 pixels and a height to width ration of 1.5, they recommend using a size of 1400 x 2100 pixels.
Lulu: They recommend using an image with the following dimensions 612 x 792 pixels and as a JPEG
Once you know the size of your eBook cover you should consider the resolution of the image itself, for most printed books the cover will be designed at 300 dpi (dots per inch) this is to ensure that the image is sharp once printed, however with an eBook the image will be displayed digitally, most screens only display at 72 ppi (pixels per inch) so if you create a cover at 300 dpi the extra resolution won’t be shown and only increases the file size, so most eBook covers are designed at a resolution of 72 ppi.
After size and resolution comes the actual color model you use to design the book cover in, within design there are two popular color models that are used, CMYK & RGB. CMYK is used within printing and stands for Cyan, Magenta, Yellow & Black, it uses these four colors in various amounts to make the color within your picture, by adding more of each color together the paper below loses more light and is why it’s known as a subtractive process. RGB (Red, Green & Blue) is used more within digital design (it’s known as an additive process, as when all the colors are added together to their full extent you make white). So, for the design of an eBook cover you should always use RGB for the color.
Remember, practical elements for an eBook cover design are:
Advertising and self-promotion of your book (as an indie author) has never been so important, the sheer volume of new titles that are released on a daily basis now runs into thousands, so ensuring that your new work stands out requires some effort and a ‘can-do’ attitude.
The promotion of your book should start whilst you’re still writing it, many successful authors will start to promote their own when only one or two chapters in, this is a slow-burn method of building up interest prior to the launch, at this point it should already have readers interested in it and be easier to increase awareness.
So how do you promote and get an increase of awareness? You have two options, the physical world and the internet, the physical world will be through book fares, signings, tours, events, talks and readings, whereas the internet will be your social media, website, forums, blogs, paid advertising and email shots.
One - TIME - Starting with the real world, you have lots of opportunities to get out and talk to people about your book, but, how much time do you actually have? If you’re a single mom you may find that you have very little free time to give to actual ‘physical’ promotion, whereas if you are retired you’ll have a great deal more. Be aware of how you spend your free time, all of us can gain many more hours back by making the smallest of tweaks, maybe it’s an hours less TV or waking up 30 mins earlier each day, if you want the success of your book (and you as an author) you can normally find a way.
Two - BOOK SIGNING - Once you figure out how much time you have you can look at promotion, this can be in arranging a book signing in an afternoon, maybe contact your local café and ask if you could hold a signing there for a couple of hours, even perform a reading from your book, it will help sales for them and generate interest/sales for you, if not a café then ask around at your local book stores. There are local businesses who will love to help if you only ask, you can promote your signing and increase their footfall at the same time, a win-win.
Promoting your book signing can be done through social media, posters, ads, word of mouth and blogs, you could even hold a competition to win prizes or a free draw to bring in the crowds, just make sure you have leaflets, posters, business cards and of course lots of copies of your book.
Three – FAIRS – A quick search on line will find a whole host of fares and expos going on around you, getting involved at these will help you to make contacts within the publishing community along with selling some copies of your book on the day. As with a book signing though it’s important that you have the appropriate promotional materials to support you and your book, you’ll need copies of the book, business cards, posters, bookmarks, leaflets/flyers and banners.
Four – Competitions – There are many competitions for every genre to enter, yes you may not win them all but if you enter none then that’s how many you will win. Get involved with them and enter your book, some of the most successful authors get their name know this way and it works.
Five – Talks – Having written a book you are in a great position to teach others in what you have learned from your experience, this may well be at a local community center or even at a conference, this is also something that non-fiction writers have an excellent opportunity with, whatever your area of expertise there is a forum/platform for you to talk from – use it!
Six – Social Media – There are plenty of free platforms for you to choose from, the likes of Twitter, Facebook and even G+ being three popular ones, it is still worth opening up new accounts for each but just specifically for you as an author (try to stay away from using personal accounts). Make sure that your social media pages look professional and that you post items of interest, if you only ever post to promote your book then you will lose followers. Social media works well when you get involved, chat with others, comment on topics and offer advice too, you can also promote competitions and update your followers with any news.
Seven – Website – Having an author’s website is a great platform for you to self-promote from, it also gives you an opportunity to sell copies of your book, run competitions, give updates and even host your own blog. Building your own website is easier than you imagine and you don’t need to understand how to code either, with companies like Wix, Weebly and Wordpress you can be up and running with a new site in an afternoon.
Eight – Blogs & Vlogs – Having a blog is a great way to build a following and also to engage with people, there are lots of services which offer free blog hosting and if you have your own website then you should blog from there too. The other option is to host a vlog (a video blog), this you can do from Youtube for free (if you have a Gmail account you’ll instantly have a Youtube account also), these vlogs you can promote via your social media and website, talk about what interests you, run competitions, host interviews with other writers etc. and remember not to over promote.
Nine – Subscribers – With your website you have an opportunity to build a database of people who are interested in your work, by capturing their email address you have the opportunity to send them mailouts with news, articles of interest and promotions. There are services such as Mail Chimp or AWeber which enable you to build these lists and run your mailouts, remember that in order for someone to give their email address they’ll expect something in return, so write a free downloadable book or an offer that is of VALUE to them.
Ten – Paid Advertising – This can be in many forms, from the traditional ad in a magazine or upon a website/social media channel to a fee paid to a book promotion service, just weigh up the options before you part with your money. The likes of Facebook offer very specific and targeted advertising which can be controlled daily and is worth considering, some ads in magazines work well too (just be very specific in your target audience). There are also some companies who will offer to promote your book for a fee, just be wary of how much they charge and what guarantees they do or don’t offer.
Bonus - Get more advice from the experts
Promoting your book and ensuring that it's a success can be a long road of trial and error for many indie authors, but it doesn't have to be. What if there were a way of getting the experience of a seasoned published author? Someone who's been there, done it and has the T-Shirt too!!