Writing a blurb for a book of fiction is something that can take you days or even weeks to fine tune, it will become a selling point for your book and as such it’s vital to get right, but there is a fine line between what you should add and what you should leave out.

You also need to consider the length of the text, how much should you write? It’s tempting to try to say as much as you possibly can, but this can lead to a blurb which is close to 400 words and ends up never being read by those browsing for their next paperback.
 
So, here are our top tips on what you should consider when writing a blurb for your book (fiction):
 
One – Research
Before you start to write anything, look at the best sellers within your own genre and see how they’ve laid out their back pages, you’ll tend to find that they are concise, not over-bearing and designed to hook the reader. By looking at these best sellers you’ll get an idea of what your reader will expect to see along with a formula for what works.
 
Two – Genre & Details
The cover should make it clear what the genre is, but so too should your blurb, you need to reference the theme and genre of the book so that your readers know if it’s right for them. Try not to compare your book to others and never outright say how amazing it is either, for many readers ‘bragging’ is a huge turn-off.
 
Three – The Protagonist
Introduce your protagonist and give the reader an idea of who they are and what’s happening to them, of course don’t give any spoilers away but you should write so that the reader wants to know more about them and their story.

Four – The Hook
Every blurb for fiction needs a hook, this should describe an element within the book which draws in the reader and makes them want to find out more, you should try to avoid clichés and of course never give anything away. The hook can describe the challenge for the protagonist, their goals, conflicts etc. but it needs to add drama, this will become what is essentially a ‘sales-pitch’ for your book, so take your time with it.
 
Five – Size matters
You’ll normally over-write with your first attempt at a blurb (and this is fine), you need to spell out what the story is and hook your reader in to wanting to know more, but as we mentioned earlier, it shouldn’t be 400+ words. A good size for a blurb should be around 250 – 300 words in total.

Also think about whether you want to add a short bio and author profile image, if you do, you’ll need to consider the amount of room you’ll have for every element upon the back page, the image and bio will reduce the amount of room you have for your blurb, you can also consider having this within the pages of the book too, the ‘About the Author’ section normally appears towards the end of the book itself.
 
Six – Quotes
Many authors soft-launch their books at first, this enables them to get copies out to friends, family and reviewers, after a couple of months they’re able to collect reviews that they can then quote upon the back page of the book.

Depending upon how much other copy you have on the back page, you should be able to add a couple of quotes, these are a great way to show to your reader why your book is worth purchasing.
 
Seven – Bio and Profile image
If you do decide to have a short bio upon the back page (and not within the book itself), keep it short and relevant, you are not writing a resume. Your readers will want to know a little about who you are, if you have published before, if you have a website/social media, a rough idea as to where you’re based (obviously do not put your address here) and some of your relevant interests. It should give your readers a small insight into the author but not your life story.
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With the profile image, keep it professional and do NOT use a selfie taken from a cellphone, the image should be taken in portrait and needs to be 300dpi in resolution. 

Your book cover design will become the face of your work and as such will always play a very important role, it gives the viewer an immediate idea as to the contents and whether or not they’re going to look any further.

So, understanding this purpose (more than it just looking pretty) is important to you as an author, if you want your book to be taken seriously and ultimately sell, then you need to understand that its advertising, presentation and design will need to be both professional and able to compete within the market.

Most serious authors get this, knowing that their competition is vast and full of big name publishing houses (as well as indie authors) leads them to adopt a professional approach to the launch of their publication. There are close to 2,000 books published every day in the US alone, so without a focused plan you may find it challenging to get people to see your new book.

But the basics of having a great cover to begin with is a must, when faced with masses of competition you can’t cut corners and expect to gain a huge audience. Now this doesn’t necessarily mean you have to spend thousands upon a book cover design, and some authors do create their own, but unless you have the talent to create something that you’d expect to see in your local Barnes & Noble store, it’s best to get a professional to create one for you.

So, what should you look for with a professional book cover?

Well first you need to think about what it is you want for the cover, what do other books within your genre look like? Who are the big name authors within your genre and how do theirs look? Once you know what your competition looks like you should have a better idea as to how you should approach your own book.

This is important as it will help you find a design team which can match your expectations, every design service will have examples of previous book covers upon their website, this will show quite clearly if they would be a good match for you and your book.

Sometimes you may find a designer that you like but don’t see examples close to your own ideas upon the website, it’s always worth just getting in touch and asking if they have ever done something similar and if so, if they could send some examples. We have completed hundreds of covers over the years and only have a small portion of them upon our own website (it can make websites too cumbersome for use, especially for mobile devices).

Also ask to see examples of previous covers as they appear on Amazon or other online book stores, you should find out if they’ve created for the main publishers such as KDP, Ingram Spark, Lulu, Smashwords, Nook, B&N etc.

Along with the cover you should look at revisions offered within the service, drafts offered and any promotional designs which may or may not come with the service, promotional designs such as banners, 3Ds, posters, GIFs and so on are also very useful in the ongoing promotion of your book.

So, how much should you pay?

This will vary from service to service, some charging prices up to $1500 (depending upon the complexity and designs offered), but on average most covers and advertising comes in at around the $600 mark, you can spend less, but again, it does depend upon what your book needs and how much promotional designs you may need.
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But regardless of how much you spend upon a book cover, the most important thing to remember is to give your book the best chance possible, making it look professional and taking a proactive approach to advertising and promotion will give you the best chance of making sales.

Now that you have your book cover completed, the formatting done and all edits finalized, your book should be looking great and ready to publish, but have you thought about your brand as an indie author?

You may be thinking ‘well, that’s for the big sellers who have a large publishing house behind them, right?’
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Not really, it is true that most big name authors will normally have a large advertising budget to spend, and they will have a ‘brand/style/image’ which is consistent across every platform they’re represented upon, but this is not something that’s exclusive to those within the best sellers lists.

As an indie author your competition will be those best sellers, if you present an image of something which looks home-made or amateur, then the viewers will make the same assumption about the contents of your book and your proficiency as an author.
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So, making sure that your cover and the content you post online through social media, blogs or your own website looks professional and consistent is crucial. 

One
Understand that in order to be successful and achieve the results that you may not currently have, you will need to do something different to what you are currently doing. Look, if you want change, YOU need to change yourself and your process first.

Two
Look at your current social media pages, are they personal or set up separately for you as an author? Most PR agencies and publishers will tell you to separate the two, keep your personal pages away from your author profile, this will enable you to present a consistent image as an author to your readers.

Three
Again, look at your on-line touch points, blog, website, social media, do they look like they belong to the same person? Or do you have different images, colors, profile photos etc.? Your social media, blog and website should all show a consistent image, one that lets the viewer know that they are on your page.

Four
Post regularly, be consistent with your standards and be visual, most social media is focused upon the visual (just look at how big Instagram is), so don’t just post huge chunks of text (as no one’s going to read it). Use professional images, banners and photographs that will grab the attention of your viewer.

Five
Don’t cut corners, you can get great banners, profile icons and advertising made to represent your brand very reasonably, look at what the most successful authors are doing on their websites and social media pages, look to them for inspiration.
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​With a small amount of effort, you can project a unified image across all of your touch points on-line, it all goes towards presenting a professional image of you as an author and that your books are something the public should take seriously.

​If you’re an author who is about to embark upon the creation of a book cover design, you’ll have started to research designers, the process and maybe even the thought of creating a cover yourself, and the more you look into it the more confusing it can seem.

So, what are the basics that you should be aware of as you get a cover made (or try to make one)?

The first thing to ask is as to where you’ll be selling the book, most authors will choose both eBook and print, as such you’ll need book cover designs for both mediums (and there is a difference between the two).

Because the two options for publication are different to each other we’ll look at them separately, starting with eBook design.

eBook cover design

So, what should you be aware of with regards to an eBook cover? Well, first of all the dimensions will vary depending upon who is publishing your eBook. For example, KDP publish their eBooks for Kindle as 1600 x 2561 pixels, whereas Lulu will size their eBook covers to 612 x 792 pixels (which is more square in its appearance when compared to KDP).

The second element to consider is the color profile, unlike the majority of print, eBooks use the RGB color profile. RGB stands for Red, Green and Blue and is known as an Additive color model, this is something specific to screens and provides a wider range of colors.

​The third element will be the resolution of the image itself, now most screens operate at 72 dpi/ppi (dots per inch – a printing term or Pixels per inch – for digital) but you will find that this can lead to a more blocky image, so we tend to create our eBook covers for 300 dpi/ppi, you’ll also find that many eBook publishers will ask for it to be at 300 dpi/ppi anyway.

Finally is the file itself, the overwhelming majority of eBook covers are created as JPEGs and normally between 2MB – 10MB in size.

Printed Book Cover Designs

Printed book cover designs are very different to the way they are set up in comparison to eBooks, the first thing you’ll find is that the color profile will normally be with CMYK, Cyan, Magenta, Yellow and Black. CMYK is a subtractive color profile, when your book cover design is printed it will be done using four plates (Cyan, Magenta, Yellow and Black) together making the colors of the design.

Unlike RGB It’s subtractive in that the less of each individual color plate you add the lighter the overall color becomes, the downside to CMYK is that the color range itself is smaller than RGB, so you will find some limitations as to the vibrance of colors.

Sticking with CMYK for a moment, you will also find that some printers (such as Ingram Spark) will also place restrictions upon the amount of ink that can be used within your design, for example, if you wanted a rich black color you would print 100% on all four plates (C=100%, M=100%, Y=100% & K=100%), however, when you try to print like this is can cause smears and issues within the printing process. So, to ensure a clean print there may be restrictions of having a maximum of 240% ink across all four plates (so your rich black now becomes C=0%, M=0%, Y=0% & K=100%), this isn’t as deep a black as before but will ensure a clean print.
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Next is the size of your book, this is compiled of several elements, the front and back page, the spine and the bleed areas. Now most people will understand the back page, front page and spine, but the bleed areas (unless you’ve published before) may be new to you. The bleed area is a strip 0.125in wide which runs around the four outer edges of the book cover, when the book cover is trimmed these outer edges get cut off, now because the image upon the cover extends into these bleed areas when the design is trimmed to size you will not have any white lines running on the outer edges of your book.

The size you choose to print your book as will depend upon your genre, page count, audience and preference, you can find more details on trim sizing from our article ‘Understanding Trim Sizes’

The fonts you use within your design will also need to be embedded when you export (or save) your design, basically when you send your cover to a printer and they don’t have the fonts used upon it within their system then it will have issues trying to print. So, the PDF should be created with the fonts you want upon the cover actually embedded into it, when the printer goes to use the design, the fonts are with it and everything prints as it should.

Most Adobe software will allow you to export with the fonts used embedded, and this is pretty much as standard (so it is easier to do than you may at first think).

The resolution for printed book covers will always be at a minimum of 300 dpi, this keeps everything clean and sharp for the cover.

When you come to save/export your book cover you’ll do so as a PDF, again, this will ensure that the fonts are embedded and that the profiles are set for printing, most printers will require you to export as PDF/X-1a:2001 (this you’ll find as a setting within the export options when doing so) and to ensure that you export without any printers marks.

So, there is more to preparing your cover design for both digital and print than you may have at first realized, both options have some limitations but both also enable you to create great designs which will make your book look amazing too.

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Creativity in writing, design, art, music and any form of expression will always be at the forefront of the discipline, it’s where new ideas, new paths, new ways of looking at the world and the leading edge of your chosen art form lie. But like ‘Writer’s Block’, struggling for creativity can happen (and has happened to many artists).

However, most blocks are just temporary, caused by trying to force something and a lack of patience, this leads on to panicking that you’ll never complete what you’re working on and the spiral continues.

But there is hope, as mentioned, it is just temporary and sometimes the best thing to do is to simply stop for the day. It’s so beneficial to rest and get back to it after a good night’s sleep (it’s surprising how much differently you look at what you’ve just created/worked on after 24hrs).
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There are many ways to get back in to your creative flow, all of them are easy to do and maybe just a combination of a couple will get you back on track.

One – Get up and get out

A lot of creativity happens while in a stationary environment (writers, painters, designers etc.), you need to get up and get the blood flowing in your veins. Go out into the fresh air and go for a walk, run or bicycle ride, the change of environment, fresh air and exercise all help to stimulate your creativity (and it helps to maintain a healthy lifestyle, a true win-win).

Two – Rest

As mentioned at the beginning, creativity needs concentration and focus, nether of these can you bring if you’re completely tired. A good night’s sleep is vital to creativity, being alert and well rested is a must if you want to be productive. So, make sure you get 7 to 8 hours to quality sleep each night (ditch the cell phones while your lying in bed, they really don’t help).

Three – Get inspired

​Whatever your chosen art form, seek inspiration from its giants, this maybe reading classic novels, going to an art gallery, watching a movie or visiting several websites. Observing what the best have done can breed inspiration.

Four – Push past your comfort zone

Doing something that initially scares you builds confidence and forces you to think creatively, it could be public speaking, joining a group, a new sport, trying a new art form, promoting your book to publishers or selling your art at a craft fair (the list is endless). Of course, make sure what you’re about to do is safe and appropriate, but pushing your boundaries is a great way to increase creative thinking.

Five – Clear your mind

Sometimes overthinking can be your worst enemy, if you’ve never tried it before consider meditation, this centuries old practice is used by millions of people around the world today and some of the most successful creatives swear by it. Give it a try, there are hundreds of instructional videos on YouTube to show you how, it’s so much easier than you think and you don’t have to be sat cross legged by a waterfall either!

Six – Free write

Free writing can be as simple as doodling and jotting down thoughts and daydreams, there’s no pressure, no agenda and no right or wrong outcome. Just grab a pad of paper, pencil or pen, relax and see where it takes you.

Seven – Have a routine

Knowing when you are at your most creative is something that many don’t give thought to, it may be that you work best at 5am or you could be fired up and ready to create at midnight (it’s different for everyone of us). But YOU will have an understanding of what works best for YOU, so try to plan your routine to exploit your strength, it may not always be possible to do this for every day, but you should be able to plan for at least two days of each week.

Eight – Practice

Regardless of how good you think you are, you still need to practice, the leaders in any field of art became leaders through thousands of hours of dedication and practice, if you want to be great you need to put the hours in.

Nine – Learn new skills

We live in an age where all the information you could ever want is just at your fingertips, but do you utilize this? Whatever your chosen artform is, there is always something new to be learnt, a new skill to be attained and an existing one to be polished and mastered. There are lots resources out there, but websites such as Udemy is brilliant for this, if you don’t want to spend any money then YouTube can also be a good resource too.

Ten – Work with others

Working with other people within your field can be scary (especially if you normally create alone), but it can also be inspirational. It gives you an opportunity to learn and forces you to raise your own game, working with others exposes you to different ways of creating and looking at the world.

As Dorian continues its path up the East coast of the USA we count our blessings in Florida, we watched it on the news updates and prepared, luckily we only caught the outer bands as it shifted further East, but our thoughts and prayers go out to the people affected by it. The Bahamas have taken the brunt of the hurricane with towns flattened, lives taken and the islands changed dramatically for many months and even years to come.

Now as it hits the Carolinas and continues further North we expect to see further disruption and damage, people prepare as best they can but the loss of power and damage to property leaves huge clean-ups and repairs ahead of them.

As it hits the mainland It’s still hard to take in what has happened to the Bahamas, Dorian lingered as a category 5 Hurricane over their islands for many hours, the latest report shows that over 30 people tragically lost their lives due to the storm, we pray that this figure doesn’t go up in the coming days, but there are still hundreds of people missing.

Right now they (and everyone else effected by the storm) need our support, they need food, water, shelter, help rebuilding and supplies, so what can we all do? The American Red Cross are collecting donations to aid those effected by Hurricane Dorian, please see their website https://www.redcross.org and donate whatever you can.

Our thoughts and prayers go out to everyone effected by Dorian.

​As any author will tell you, writing a book is a labor of love, it’s a long process which takes a great deal of passion, patience and perseverance. So, when you’ve written the final word upon the page, what next? The tempting first thing that you may want to do is go straight to publishing, setting up a KDP account, uploading your manuscript and then shouting about it on Facebook, but wait, just because you’ve finished writing, doesn’t mean that the manuscript is ready for launch.

Even if you don’t realize it, your manuscript will need to be edited and proofread prior to going anywhere near a Print-On-Demand service.

Speaking with an author a couple of years ago, she told me that she had written a book within the romance genre and couldn’t wait to publish it, she had invested into some great advertising and book cover design and then gone on to upload everything to KDP (Createspace as it was back then). Her book looked amazing and the sales started to come in, excellent she thought.
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That is until her real reviews started to appear (and not the ones from friends and family), the first were just one star then a couple of twos and back to ones, she was devastated and pulled her book from the shelves. The real feedback this author was getting was painful, it pointed out plot holes, grammar issues and even some spelling errors, these reviews and star ratings were stopping sales, it was a tough call but she had to work further on the book.

To save yourself this headache you should always think about using an editor before you go anywhere near publishing your book, there are plenty of services available online and there are options to suit every budget. Now this sounds easy, so why doesn’t every author use an editor?

There are several reasons, it could be budget constraints, time constraints or the fear or feedback, people tend hate receiving feedback unless it’s all positive. Let’s face it, you’ve given your manuscript to someone you may not know that well and they’re telling you that areas need improving, how dare they!!
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Well, that’s their job and there’s nothing personal about it either, so, as long as you are using a reputable editor, you should use this invaluable information to polish your manuscript into something amazing. A good editor will have the skill and insight to help and work with you in elevating your book, you should embrace their recommendations and keep in mind the bigger picture of publishing success.

Along with editing is proof-reading, many editors offer this service and it’s worth while considering it, this should catch any issues with the manuscript and ensure that the final publication is professional.
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The editing and proofreading process can be long winded and will require re-writes, again, this is another reason that stops some authors from considering it, but it will lead to a better manuscript, better reviews and a far better chance with a larger publisher or agent.

Once completed you should consider a soft launch with your book, a soft launch enables you to get copies out to a select few readers, it becomes another step in the publication process that will help you, from your soft launch you should be able to gain quotes which you can then use either upon the cover and/or on your website/blog/social media pages. It can also give you some helpful feedback prior to a publicized launch.
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There are many steps in publishing your book, in fairness self-publishing is still a great deal easier than it has ever been, but you should still take your time. Delaying your launch by a couple of weeks to tweak your book now is better than pulling it from the shelves to do later.

The quickest route to market is of course self-publishing, it’s easy and with some print on demand publishers (such as KDP) it’s even free to get started, this is great for every author who dreams of publishing but not so great when you consider the competition.
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So you will need to do more than just upload your manuscript and hope it sells, having a plan and a goal for your book is incredibly important, but this isn’t something that should scare you, there are lots of things you can and should be doing to make your book sell more copies, here are our ten favorites.

ONE - Use social media

The majority of authors take more than a couple of weeks to write their books, so you will have time to build interest, so start early with social media. It’s up to you whether you use your own personal account or create new ones specifically for your ‘brand’ as and author, but it looks more professional if you keep the two separate.
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The key with social media is to engage with others, post regularly and get involved with other people’s posts, you can run surveys, competitions and advertising across all of the worthwhile platforms.

TWO - Create your own website

Having an online presence for an author is easy and very cost effective, there are many services where you can build a beautiful website without any prior knowledge in web design, most services offer the use of pre-made templates that are easy to build upon and make very unique sites. Having your own website is a great way to sell yourself and promote books to an audience, it sets you out as a serious author and offers other avenues to promote from.

THREE - Build a Mailout List

Moving on from having your own website is building a mailing list, you will need to offer something for free (such as the first chapter of your next book or a complete eBook of an earlier one), in return the visitor to your website gives you their email address, over time you’ll be able to build an audience of people who you can advertise directly to when you have promotions or new book launches.

There are plenty of email list services you can use such as Mail Chimp or AWeber who make this easy and offer a host of packages to suit most author’s needs.

FOUR - Talk to others

Write a blog (again, start early and use your website), join writer’s and reader’s forums and help others, when people ask questions online join in the debate and try to answer, keep the link to your own website in your signature. 

FIVE - Polish your book
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There’s a temptation to start the publishing process the second you type the words ‘The End’ upon your manuscript, stop, once you have finished the manuscript you should begin the editing and proofing stage next, no exceptions. Experience shows that the majority of books that go straight to print without being edited or even proofread will experience low reviews and painful feedback from readers.

Take your time, get it edited, proof-read and fine-tuned for your audience.

SIX - Test your book prior to hard launch

Have a soft launch first, get your book out to a close circle of people to read, this could be 30 to 40 people who you either give the book to or discount down heavily. The soft launch is not about making money from book sales, it’s about feedback. This should give you the opportunity learn, revise where needed and hopefully get some quotes to use on your back page and/or website.

SEVEN - Don’t be afraid to edit

If you have taken your time with the manuscript you should have had it edited, proof-read and tested further at soft launch, once you have all of this feedback act upon it. Editing is not a dirty word and can elevate your book from good to great.
 
EIGHT - Publishing formats

Choice is great, offering your readers several formats to enjoy your book in is crucial, the two most important are eBook and Paperback, you should always publish in these formats as standard (the research shows us that traditional printed book sales has been rapidly going back up over the past few years, so ensure you have this option covered).

The other options are Hardback and Audio, Hardback is nice to offer but it will not make up a huge chunk of your sales, audio is rapidly growing and should seriously be considered, there are great services such as Amazon’s ACX which offer everything you’ll need to publish your book in audio (even the voice actors to read the book).
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NINE - Advertising designs
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Ensure that you have a great looking book cover which makes your novel stand out (and in a good way), DIY covers will save money in the short term but will do nothing for the credibility of your book. Use a professional book cover design and have tie in designs for your banners on social media and posts.
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TEN - Keep moving forward

As with anything you want to become and remain successful, the key is to keep going, the marketplace is very full but you can make sales and a name for yourself as an author. 
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Book cover design is the advertising and face of your work and something that every author should take seriously, of course we’re bound to say this, but in all fairness the statement is still true regardless. If you want to be taken seriously from the get-go, your cover needs to look professional.

And this is ever more so the case within a heavily saturated market, with countless easy ways to purchase and read books you are up against a great deal of competition from day one, so why take any risks with your own book?
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Luckily most focused authors understand this, if you have taken time to write, edit, format and then publish your book you won’t cut any corners with the book cover design either.

A great book cover sets the standard (at a glance) of the contents, if you ever see a book cover design which has been badly made and quickly thrown together you make the same assumption of the book’s interior. Remember, the cover is advertising, and all successful businesses, brands, products and books use well designed advertising…..because it works.
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Self-publishing puts indie authors upon the same selling platform as the biggest names in literature, and these authors such as Stephen King, John Grisham, J.K Rowling and others have very slick well-polished books, they obviously have a name which helps to sell their work, but their cover designs and advertising all look great, you know immediately that these books should be taken seriously. 

​The big-name authors do have big publishing houses behind them, which most indie authors do not, however, these large publishers fully understand that professional advertising and branding works, it’s a necessity because they want their book to be successful. 

​You may not have the budget of a massive publisher, but you should still pay attention to the details, ensuring that the content is well edited, formatted and with an eye-catching cover is very achievable for every author, once you commit to producing the best publication you can, your chances of success increase dramatically.

Again, you don’t have to spend a fortune in one hit, if you’re committed to a great publication then break it down over several months, complete elements within the book in stages, get the book professionally edited then move on to the formatting, if it takes six months…it takes six months (your readers will definitely appreciate it, and it will show in your book’s online reviews).
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You have taken many weeks, months (and in some cases) years to write your book, don’t rush the publication, make it look as great as it reads.

Creating a book cover design for any manuscript requires research and (most importantly) information from the actual author/publisher, this may sound a little obvious but sometimes this information can be a little slow in coming.

It’s not unusual to work upon a project where the only information you’re initially given is a short sentence telling you that the cover needs to have a man on it and should look kind of dark and have a forest in there somewhere…… and that’s it.

The first things you’ll ask yourself is, how old is the man, what does he look like, what’s his hair, eye and skin coloring? Does he have any unique features? What’s he wearing, what’s the time period, what’s the genre? Where is the location? Who is the book aimed at? And so on…

What happens is that the author is so close to the novel that they take some of these small details for granted, and this is totally understandable too, if you’ve been working on a book for the past six to twelve months then you’ve gone past the point where these details seem as new and important as they did when you first started.

When something occupies your mind as fully as your book and its characters for a long period of time, it becomes harder to view the overall concept from an external point of view, this is why having a professional editor work on your book is so important.

When it then comes to working with a book cover designer, you do need to step back and think about your book’s concept and finer details, a great way to do this is to explain your book to a friend and get them to tell you what they understand about it. Can they describe your main character? Have they understood the genre and location? If not, then you will need to give them more information.
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One way around this is in the questionnaire that we use with every author and publisher, this asks questions about the book both technically and detailed around the concept and focal points. This helps to get the author to furnish as much information as possible and in a timeframe that allows for detailed reflection upon the book they’ve written.

And this is a great process, focusing in on what your book is actually about helps with regards to the blurb and promotional synopsis for the book, condensing a book down into 300 words is far easier said than done, but it is an important element to the promotion and sale of the book.

​So being prepared for the book cover design stage of the publishing process is helpful in both the aesthetics and synopsis, having the details condensed will help the cover and the sales copy. If you’re about to start on your cover, then stop and think about your book, what’s important and what information do you need to pass on to your book cover designer, the more relevant detail you consider now, the smoother the process.