The book cover design that you choose for your new (or even existing book) will have more than just an aesthetic effect, as most of us are aware, the first impression that you or your book give to anyone else will either lead to approval or rejection.
So why do some authors still take a gamble by fronting their work with a badly made design? This is a question that everyone who works within the publishing industry still shakes their heads at, when you consider the sheer volume of new titles which are released each and every day (not to mention the hard work that went into writing your book), you have to wonder why anyone wouldn’t take their book’s representation seriously.
Some authors will also go down the DIY path and give book design a go themselves, in fairness there are some good examples out there but far more bad ones unfortunately, whether this is done to micro-manage every aspect of the publication or simply to try and save money, the point is that your book gets represented unfairly, when people see an unprofessional design the same assumption is made about the pages within.
Getting a book cover designed by a professional is easier than you may have thought and the costs involved are far lower too, book designers will always have a website where you can view their current portfolio, prices and the easiest ways in which to get in contact with them. You can always look at books in stores to view who created their covers too (check on the acknowledgements/credits page), just remember that many of the biggest publishers use ‘in-house’ designers and so you won’t be able to use those.