Your book cover design is the first layer of advertising that a reader will see when browsing the book store or searching through the countless pages of Amazon, it becomes the very face of your book and the tool which will either entice the individual to look further or move on to the next title upon the shelf.
Add to this the sheer volume of new titles being published daily (at last count it was 1,200 per day in the USA alone) and you can see just how big your competition is. We also live in an age where information is very quick to hand and the senses are bombarded with so much choice and distraction with each look upon the internet, what this means is that people skim through information, when given a large choice people have become very quick to ‘swipe’ past and move on to the next, therefore having a book cover design which captivates immediately is crucial to any author.
So, what does this mean for the writer who wants to publish their new book and at the same time ensure that a wide audience gets to buy and read it? It means that a business-like approach should be adopted in the preparation of your book and (most importantly) its publication along with launch.
A professional approach will include many things for the author, it will include lots of proof reads, professional edits and then more proof reads, formatting to ensure a professional interior and of course your book cover design and advertising. But the most important element comes from within yourself, it is your mindset, the way you think about the preparation and launch will lead to a successful book.
Many authors adopt the same mindset as if they were launching a small business, now this may seem like an odd approach but it’s one that works, attention to detail and a determined attitude will drive an author to seek out a great finish for the interior and cover. However, it is tempting to rush the launch, you’ve spent weeks, months and even years in writing the book, once the final words have been typed so many are too quick to publish at any cost. Again, don’t rush, launching a business when you’ve the foundations, systems and infrastructure in place will lead to a successful venture and the same goes for your book!
Getting the cover your book deserves pays, it shows that your work is professional and shows the reader that it is in the same league as anything from the major publishing houses, it also helps with tie-in advertising banners, posters, postcards, websites and social media posts, a professional book cover within these adverts leaves a good first impression and sells.
The fact that a book cover design is there to sell your book should always be remembered, getting too personal about it can lead to a cover that is busy, misleading or even off-putting to the reader. Yes you should always have a connection with it and it should have elements from the books concept which leave an impression, but if you keep in mind what its primary job is then you will find the path to a successful launch a lot easier.
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