For any author who is taking the publication and advertising of their new (or existing) book seriously, then having a website is a must. This is in an era where self-publication is the ‘go to’ option for thousands of authors every week of the year, with so much competition, you need to do something more in order to stand out from the crowd.
But for many authors the thought of creating a website fills them with absolute terror, for a start you may still be under the impression that a thorough knowledge of coding is needed in order to develop a site yourself, or if not, you’ll need to pay a website developer thousands to create one for you.
Rest assured, you only need a little bit of creativity and imagination to build a website yourself, in some cases you can even have a new website up and running in an afternoon. So where do you go to start your new author website?
Well the internet has a great choice when it comes to ‘build your own’ services, many will start for free (although you will face some restrictions) and go up to around $25 per month, the more expensive options tend to be for those who want to open an online store and use the site for business.
So here we have a list of five of the most popular website building platforms (and in no particular order):
There are of course many other companies offering this service to anyone who needs a website, but for the author you need to ask yourself what is important when it comes to your website?
But there are several key elements that your site should contain of course, these will be:
Having a website is a great way to connect and at the same time get your message out there, building a mailing list (as any promotional expert will tell you) is also a very important element to your growth but should also be treated with respect, people will come back to your site, blog and mailing list as long as you avoid the consistent ‘hard-sell’, give them something which is informative and interesting.