Once you’ve written a book, you’ll find your hands rather full as a promoter of your own work. While it’s not fun to toot your own horn, you do have to drum up interest in your book. One of the best ways to do this is by hosting a book signing event. Don’t know how to go about it? Pay attention to the following helpful tips. The Kind of Event Not all book signing events are the same. Before you go about picking a venue, you should try to set the tone for it. Most authors have a causal or semi-formal setting for the book signing event. Are you going to have a Q and A session or a reading session as well? This can make your event friendlier and drum up more interest in the book.
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So, you have gotten your book published. Congratulations! You might think that the hard part is over but we hate to break it to you, it isn’t.
There’s still some distance you have to cover and book advertising is one path that you inevitably will cross. It is a major factor that plays a huge role in the success of your book. The last thing you would want is to waste money, time and energy on poor marketing and book advertising. Whether you’re looking to market a hard copy or an eBook, the following are some excellent book advertising tips which can help you. Many writers have a problem with social media. Either they are using it too much or not enough. Finding the right balance is essential as it plays an important role in how you communicate with your readers/audience. To make things simpler for you, we have four simple social media tips for aspiring writers:
Writing the book was the easy part! For most authors the marketing of the book is a task which seems to be surrounded in mystery, yes, we have all read the stories of how a little-known author self-published and went on to sell millions of copies world-wide, but for many new authors this seems like an impossible dream that is purely down to good luck.
But, as the old saying goes, ‘The harder I work, the luckier I get’, luck of course may play a small part in some author’s success, but their attitude and work ethic played a far larger part. Taking ownership of your book’s publishing and marketing is the first step towards success, when you understand the impact and possibilities that every author can have upon their own work you can start to make things happen. So, here is our list of things you should be considering doing when publishing & marketing your new book Self-publishing is the quickest way to see your new book in print (both on paper and digitally) and is why so many authors choose this route, its success has seen a huge shift in the way traditional publishing operates and now everyone has the opportunity to sell their work to an audience.
But simply uploading your book to Createspace doesn’t necessarily guarantee success (ask any author), the key to success comes with planning and a pro-active approach to self-promotion too, like most things, the more you put into it the more you’ll get back. So here are some great ideas that you can use to help make your book a success. Advertising and self-promotion of your book (as an indie author) has never been so important, the sheer volume of new titles that are released on a daily basis now runs into thousands, so ensuring that your new work stands out requires some effort and a ‘can-do’ attitude.
The promotion of your book should start whilst you’re still writing it, many successful authors will start to promote their own when only one or two chapters in, this is a slow-burn method of building up interest prior to the launch, at this point it should already have readers interested in it and be easier to increase awareness. So how do you promote and get an increase of awareness? You have two options, the physical world and the internet, the physical world will be through book fares, signings, tours, events, talks and readings, whereas the internet will be your social media, website, forums, blogs, paid advertising and email shots. Launching a book is far more than simply uploading it to Createspace (or your other publisher of choice), in an era where self-publishing is not only easy but incredibly popular you have work to do in order to make your book ready for an audience.
But if you are publishing for the very first time then it can seem confusing and even a little overwhelming as how to proceed successfully, your book will need to be edited, proof read, formatted, a book cover designed, advertising made, promoted, launched and then continued promotion….phew, yes, you will be busy! So, now that you have your manuscript completed (well, you have typed the words ‘The End’ upon the last page anyway), it’s now time to get it seen and start the process of getting both it and you ready for launch, but where next? What will you need to do in order to have a successful book? The promotion of your self-published book is a task that can scare many new authors, but it’s something that can be fun and is not as elusive as you may thin, there are lots of ways that every indie author can ensure their book stands out in a very busy crowd.
Here we have comprised some great ideas to get you promoting and increase awareness of your book. |
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