Don't rush the publication

Book cover design is the advertising and face of your work and something that every author should take seriously, of course we’re bound to say this, but in all fairness the statement is still true regardless. If you want to be taken seriously from the get-go, your cover needs to look professional.

And this is ever more so the case within a heavily saturated market, with countless easy ways to purchase and read books you are up against a great deal of competition from day one, so why take any risks with your own book?
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Luckily most focused authors understand this, if you have taken time to write, edit, format and then publish your book you won’t cut any corners with the book cover design either.

A great book cover sets the standard (at a glance) of the contents, if you ever see a book cover design which has been badly made and quickly thrown together you make the same assumption of the book’s interior. Remember, the cover is advertising, and all successful businesses, brands, products and books use well designed advertising…..because it works.
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Self-publishing puts indie authors upon the same selling platform as the biggest names in literature, and these authors such as Stephen King, John Grisham, J.K Rowling and others have very slick well-polished books, they obviously have a name which helps to sell their work, but their cover designs and advertising all look great, you know immediately that these books should be taken seriously. 

​The big-name authors do have big publishing houses behind them, which most indie authors do not, however, these large publishers fully understand that professional advertising and branding works, it’s a necessity because they want their book to be successful. 

And this is such a key point, they have invested a lot into the publication and as such they want their book to be a success.

​You may not have the budget of a massive publisher, but you should still pay attention to the details, ensuring that the content is well edited, formatted and with an eye-catching cover is very achievable for every author, once you commit to producing the best publication you can, your chances of success increase dramatically.

Again, you don’t have to spend a fortune in one hit, if you’re committed to a great publication then break it down over several months, complete elements within the book in stages, get the book professionally edited then move on to the formatting, if it takes six months…it takes six months (your readers will definitely appreciate it, and it will show in your book’s online reviews).
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You have taken many weeks, months (and in some cases) years to write your book, don’t rush the publication, make it look as great as it reads.