The other reason will be the cost of publishing or investing in your work, now I choose the word investing wisely, this is because if you are serious about the public finding and then buying your book you need to ensure that it is well represented. So what does that mean? Well, it means that you’re going to have to take the fine tuning, promotion and representation of your book just as seriously as you took in writing it in the first place.
This cost will be in the editing, proofing, the book cover design you have to represent your title and the advertising you use to promote it, you don’t have to spend a fortune but your work does need to be professionally represented with every service and touch point that you use.
However, once your book is launched getting it published as a paperback or hardback is the next logical step, this doesn’t have to be a headache either. The services you engaged whilst creating your eBook will be able to help you once more, the two most important at this point will be the formatting and the book cover design you choose to represent your book.
For the book cover design it is best to get some help from your designer, a cover which has been used only for an eBook will have several factors which will need to be changed in order to get it ready for use as a printed paperback or even as a hardback cover.
The next element will be the color model of your cover design, your eBook will have been created using RGB (Red Green and Blue), again this is done because of the product that the book will be read upon. For printing the color model may need to be changed to CMYK (Cyan, Magenta, Yellow and Black), in some cases you’ll see a color shift within the design because of CMYK’s smaller color range in comparison to RGB. This isn’t always the case though and services such as Createspace print using RGB, however it is worth pointing out that some other services such as Ingram Spark or Lightning Source (among others) will not only want your cover in CMYK but they’ll reduce the ink levels down to 240% too (this is where your designer will be able to help you).
Now you have the actual layout of the design, the book cover will need to be delivered as a print ready PDF with the font’s used within the design embedded, it should also be created slightly larger than the actual ‘Trim’ size of the book (this is to ensure that you don’t get unwanted white lines to the outside four edges of the cover when it’s trimmed to the actual size of your book).
After you’ve taken care of the technical aspects of the layout, resolution, format and color your next goal is actually creating the design. Most designs for paperback, hardbacks and dust jackets are created in one piece with the back page on the left leading into the spine (in the center) and front page on the right. Your artwork should normally start with the focus upon the front page (right hand side of the complete layout) and then drawing off through the spine and in to the back page upon the left.
Designing a spine and back page from just the front cover takes creativity, get it right and your viewers will assume that the book cover was designed as one piece from the beginning, get it wrong and it will look disjointed, unprofessional and even confusing, it’s worth taking time and giving it the respect it deserves.
So for most authors this transition from eBook to printed paperback marks a significant steppingstone in their careers as published writers, having a hardcopy of your book certainly makes it easier at book fairs and signings too. It should also be a proud moment and one which is a pleasure to achieve, seeing your book in print for the first time always brings a smile to the face.
Book cover designers.