Self-publishing has proven to be a great way to get your book into the market place, but this popularity has had a dramatic effect on the numbers of new books hitting the online (and traditional) stores. Looking at the latest reports from Bowker they show that self-publishing has increased to pass the one million mark for the first time (per annum), this breaks down to an average of over 2,700 new books being launched every day, that’s a lot of new titles.
So, for the new author (or the existing one) it means you’re up against a great deal of competition from the very beginning, and this is a number which will only grow, self-published books grew by 28% in 2017 and is forecast to keep growing.
Understanding that you’re not alone as a self-publishing author is a good thing however, it should make you realize that in order to reach your audience you have to approach your publication in a professional manner.
From the editing to formatting and proofreading to early copies for reviews, your focus on the smaller details will lead to an overall book which should have the best chance of success. This is where you need to pay attention to the book cover design of your work, again, when we look at just how many titles are now being published, you need a cover which makes the viewer pay attention.
The old saying tells us to ‘never judge a book by its cover,’ however, whether you like it or not we are ALL affected by advertising in all of its forms, we make an assumption based on how a product looks (think of the last time you were in a supermarket and the packaging on even your choice of cereal). So we always need to remember that people will make a judgement based on the advertising (ie; the cover) of your book.
The sheer volume of books which are available to the average buyer is astonishing, we also live in a world where buying a book is so easy, you can view hundreds of new titles on your cell phone whilst drinking your morning coffee in your PJs. This overwhelming choice is great but it can lead to quicker rates of dismissal, when we view a new title we make a quick assumption and either look further or dismiss and swipe on to the next book in a very long list.
So, your book cover design needs to both advertise your book and represent it in a professional manner to your potential readers, you don’t have to spend thousands of dollars upon the cover but you should have something that you are proud of and would expect to see in any great book store. Try to see your cover as advertising and seek the help of a professional, if you want your book to be successful you should ensure that you give it every advantage.
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