How to nominate your book for Kindle deals and Prime Reader promotions

You may or may not have seen that KDP offer a way to nominate your book for two of their eBook promotions, these being Kindle Deals and Prime Reading promotions, and if you are looking at every option in getting your book in front of as many readers as you can through KDP, it may be worth nominating your own book.

First of all, what books are eligible for nomination?

• The book needs to be an eBook
• Not adult content
• The eBook has to be available to purchase in one marketplace where the primary language is the same as the title’s language.
• Then, for the Kindle Deals, the book has to be enrolled in the 70% royalty option (for the US only)
• For Prime Reading, your eBook needs to be enrolled in KDP select.
• So, it may be worth considering these promotions if you are choosing KDP Publishing as your primary channel for publication.

​Now let’s look at what the two promotional deals are.
 
Kindle Deals

This is where limited time deals are on offer for eBooks, these promotional deals can last from one day up to several weeks, the reader will see both the regular price and the discounted (on the eBook’s page).

When you nominate your eBook into the Kindle Deals promotion, your eBook may be eligible for featured placement within the Kindle Store or additional email marketing, both of which could be highly beneficial to a self-publishing author.

KDP Publishing recommend nominating your most popular eBooks that have been available for at least 90 days, and that are priced between $2.99 and $9.99 (and that they have not been on a deal for the last 90 days).

Prime Reading

If you are a Prime Member on Amazon, then you may have already taken advantage of Prime Reading, this service offers unlimited access to a changing selection of eBooks, audio books, magazines and even comics (they also offer one pre-release from the editor’s pick each month), so if you love reading it has a lot to offer.

This nomination offers the chance of getting your book in front of Prime Reading’s most engaged readers. Your book will remain available for normal sales and royalty earnings during the promotional period. You do need to have the book enrolled in KDP Select for this promotion.

So, what are the other details you need to know about these programs?

Well, you can nominate two eBooks at a time for Kindle Deals and one for Prime Reading, KDP are also clear to point out that just by nominating your books, it doesn’t guarantee enrollment into the programs. If you are selected, they will contact you to confirm this.

Nominations expire after 90 days, if you haven’t heard anything from them after this time, then your eBook was not selected. They do have an auto renew option, so you can choose to re-enter your books or choose another title to nominate instead.

As mentioned earlier, the Kindle Deals promotion lasts from one day to several weeks, the Prime Reading promotion/program lasts from 90 – 180 days.

Nominations cannot be cancelled, however, if your book is nominated you can choose to either accept or decline the offer.

How do you nominate your eBook?

First of all, log into your KDP account and go to the fourth tab which is the ‘Marketing’ Page. If you scroll down to the bottom of this page, you’ll see the box for nominating your eBooks.

 
Kindle Deals is on the left and Prime Reading is on the right, just click on the yellow ‘Nominate a book’ button for the promotional option you would like to put your eBook forward for.
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The next screen will show you the titles that are eligible for the promotion, select the specific book you want to nominate, now click continue, it will default that the nomination will auto renew after 90 days, so if you don’t want this, uncheck the auto renew box. Now click ‘Nominate book’ and your book will be nominated for the program, you’ll get confirmation if successful within the 90 period.