Standing out as an author in a very crowded market has never been more important than as it is today, so, along with a great book cover design, what else should you use to capture the eye and imagination of your potential reader?
For most authors, the first place to self-promote a book will be through social media. Facebook, Twitter and Instagram are great channels to reach large audiences and they all have marketing options which you can tailor specifically for your own budget.
But you will need great content to engage with your readers, content that encourages them to show interest in you as an author (and of course, interest in your book). However, you still need to have a balance of advertising and just engagement, nobody likes being sold at with a stream of non-stop ads, so make sure you also post things that have value and interest to your followers.
Getting back to the advertising, you should be using a consistent brand across your platforms (both online and off), the banner for your Facebook page should look like the one on your Linked-in or Twitter page (you wouldn’t expect Steven King’s social media pages to look different to each other as his publishers know the importance of consistency in branding/advertising).
So, being consistent is important in maintaining your level of professionalism for the way you present your brand to your readers. Now I know that some authors will think to themselves, ‘well, I’m an author, not a brand, why should I worry about this?’ And this is a fair point, however, the most successful authors run the publishing of their book/s like a small business, if you want your book to reach as many readers as possible, you need to level up your way of thinking with regards to self-promotion and branding.
One of the first basic promotional designs that you will need are 3D mockups of your book, these are great in giving a more tangible image of your work and they are easy to share through social media, your website and/or blog.
Banners are the next designs you should have in your advertising tool kit, you can have them for the top of your social media pages, your website, and your blog, again, they give consistency and an opportunity to professionally promote your book.
Promotional posts designed for Instagram, as they tend to be square in layout you should place the important elements within a square template (if you just upload your book’s front page you may have the top and bottom of the image cut off).
You should also look at posting videos and promotional GIFs which will give your book an additional edge. Book trailers can be expensive to make, but GIFs are a little more cost effective for most authors and still work wonders in promotion.
Hopefully in the not to distant future we will get back to having book fairs, signing events and author’s expo’s, at this point you will want to consider getting roller banners, flyers, business cards, post cards and bookmarks.
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