Where to successfully advertise your new book to an audience

So, you’ve self-published your book, you have a great cover design, an author website, some reviews and are shouting about it to everyone possible, but you’re still not getting the sales you were hoping for, so what do you do next?

Advertising your book should be another opportunity for you and something that many successful authors have used to their benefit, and the good news is that there are plenty of ways to do this, from free sites to paid advertising through channels like Amazon, with a little effort you can reach a bigger audience.

So, here are our top places to advertise your book today:

 
Amazon – Paid

This is a great way to advertise your book via the largest online bookstore used by most readers, Amazon have two ways to advertise with sponsored and lock-screen ads, you place bids for ads and can control what you spend. You will need to set up an account with them, you can find out more about their options from this great blog article ‘How to advertise your book on Amazon’.
 

Goodreads – Paid

If you’re an author (and I’m assuming you are, as you’re reading this blog), you will have heard of Goodreads, with their massive membership base of over 120 million people, paid advertising with them is certainly worth considering. Along with paid ads they have lots of other ways for authors to connect with their readers, you can find out more from this Goodreads article.
 

Bookbub – Paid

Bookbub can help you promote your eBook, as long as you have it published on either Kindle, iBooks, Nook, Kobo or Google Play, they cover the most popular publishing sites and with most authors having their books on Amazon’s KDP, you should be good to go. Signing up for an account is free and here you can claim your author profile, next you’ll apply for a featured deal or featured new release.
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There are some stipulations, such as having at least 50% off, not being on sale within the past 90 days for a period of 14 days, longer than 100 pages, see Bookbub Feature deal for the full T&Cs. With their Featured new release deals you’ll need to have your eBook on sale in one of the five bookstores they recommend, be over 100 pages and professional in its formatting and editing, you can see more from their article New features.

It's Write Now – Paid/Free

With three options for authors to promote their eBooks on, starting with a free service which lists the book on their website front page for three days and then goes into their daily newsletter. They then have a $10 option, which gets you a feature in their daily newsletter and front page for three days, they’ll also post 10 times on their social media channels. Their top package is $20 and gives you a feature in their newsletter, seven days on the front page of their website, and 20 posts upon their social media pages for seven days.

 
Manybooks – Paid

Their promotions are $29, your book must be on Amazon, have at least 5 ratings and an average of 4 stars, a professional cover, and discounted by 50%. You’ll get featured in their newsletter,  social media and website, with over 500,000 visitors each month.

 
Facebook Ads – Paid

With so many users, Facebook is a highly popular way to reach new readers, their ad set up process is a little more complex and you should take your time when completing, however, it does allow you to get incredibly specific with who you target. Their ads are very controllable and allow you to set a daily budget, they also give some good reporting to show you how your ad has done.

Twitter – Paid

Like Facebook, Twitter is a great way to reach a specific audience, again, this is very controllable and allows you to set a budget for your tailored ad. However, social media can work well once you have built up your own group of followers, this does take time (and don’t be tempted to buy fake ones), with a little work here, you can have an impact without having to spend a great deal on advertising.
 

Bargain Booksy – Paid

Another popular service with self-publishing authors, this service is from $20 per day and break each genre down into specific price points, some of the most popular genres costing up to $240. You’ll have your book featured in their daily email and featured upon their website; they also have a monthly feature too. You can set up your ad and see more from their website.