A well-crafted back page to your book cover design is just as important as the contents upon the front, as anyone within advertising will tell you, your goal is to hook the reader in to wanting to know more about the contents and ultimately buy the book.
So, once your book cover has enticed them to pick it up from the shelf, the next thing they’ll do is flip it over and read the back, it’s after this that they’ll either decide to move on to the next or take it to the register, this information is your final sales pitch and it pays to get it right.
But creating copy for your back page can feel like a very daunting task, we’ve seen authors take several weeks developing their text only to change it at the last minute, writers will agonize over what to put in and (just as importantly) what to leave out, it is a fine line between giving too much of your plot away and not drawing your reader in with enough information.
To try and help you if you are in the process of writing copy for your book cover’s back page, here are some of our top tips in getting it right.
Book cover designers.